Marketing Executive

Swaraj Furniture; Pune District; On-site; INR 300,000 - 450,000; Full time

Job summary

Swaraj Furniture in Baramati / Pune is seeking a Sales & Marketing Executive/Officer to drive new business and strengthen customer relationships. You will promote furniture products, visit dealers and project sites, and negotiate quotes to close deals.

The role requires a graduate with sales flair; MBA in Marketing/Sales is a plus. Travel to local markets and exhibitions will be expected with opportunities to participate in digital promotion activities.

Qualifications

• Graduate in any discipline with strong sales aptitude.
• MBA/PGDM in Marketing/Sales is an added advantage.

Responsibilities

• Identify and develop new customers, dealers, distributors and retailers.
• Visit customers, dealers, furniture shops, interior designers and project sites.
• Generate leads through market visits, references, online platforms.
• Explain products, features, pricing and offers to customers.
• Prepare quotations and negotiate prices and terms.
• Follow up with prospective customers and convert leads into sales.
• Achieve monthly and yearly sales targets.
• Coordinate with Production, Design, Dispatch and Accounts for orders.

Skills

Communication skills

Negotiation skills

Customer handling

MS Office

Excel

Travel willingness

Two-wheeler license

Education

Graduate in any discipline

MBA/PGDM in Marketing/Sales

Tools

MS Office/Excel

Job description

Department: Sales & Marketing
Designation: Sales & Marketing Executive / Officer
Location: Baramati / Pune
Industry: Furniture / Sofa Manufacturing

Job Purpose

To generate new business opportunities, develop customer relationships, achieve sales targets, and promote the company's furniture products in the market.

Key Responsibilities

1. Identify and develop new customers, dealers, distributors, retailers and business opportunities.
2. Visit customers, dealers, furniture shops, interior designers and project sites for business development.
3. Generate leads through market visits, references, online platforms and other sources.
4. Explain company products, features, pricing and offers to customers.
5. Prepare quotations and negotiate prices and commercial terms with customers.
6. Follow up with prospective customers and convert leads into sales.
7. Achieve monthly and yearly sales targets.
8. Maintain good relationships with existing customers and ensure repeat business.
9. Coordinate with the Production, Design, Dispatch and Accounts departments for order execution.
10. Monitor competitor products, pricing and market trends.
11. Collect customer feedback and communicate it to the management.
12. Maintain daily sales visit reports, lead details, customer database and sales records.
13. Follow up on pending payments in coordination with the Accounts Department.
14. Participate in exhibitions, dealer meetings and promotional activities.
15. Support digital marketing activities such as WhatsApp, social media and online product promotion.

Qualification

• Graduate in any discipline.
• MBA/PGDM in Marketing/Sales will be an added advantage.

Experience

• 13 years of experience in Sales & Marketing preferred.
• Experience in Furniture / Sofa / Interior / Building Material / Home Dcor industry will be an advantage.
• Freshers with good communication and sales skills may also be considered.

Required Skills

• Good communication and negotiation skills.
• Customer handling and relationship management.
• Strong follow-up and convincing ability.
• Knowledge of local market and customer network.
• Basic knowledge of MS Office/Excel.
• Ability to achieve sales targets.
• Willingness to travel for customer visits.
• Two-wheeler and valid driving licence preferred.

Key Performance Indicators (KPI)

• Monthly sales achievement.
• Number of new customers/dealers generated.
• Number of qualified leads.
• Lead-to-order conversion ratio.
• Customer retention and repeat orders.
• Collection/payment follow-up.
• Number of market/customer visits.
• New market/dealer development.

Salary

As per candidate's experience and skills.