Marketing Executive

Falchion Xeniaa; Maharashtra; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

High-growth environment

Transparent culture

Career progression opportunities

Competitive compensation

Job summary

Falchion Xeniaa, a fast-growing SaaS platform serving restaurants and hospitality, seeks a Marketing Executive to strengthen digital presence and drive demand in the SaaS ecosystem. You will collaborate with marketing, sales, and design teams to execute campaigns and boost brand visibility.

The role focuses on SEO, content creation, social media, and CRM-driven lead management to support growth and product launches. A fast-paced, growth-oriented environment awaits.

Qualifications

• Minimum 3 years of hands-on marketing experience (B2B SaaS preferred).
• Bachelor’s degree in Marketing, Business Administration, Commerce, Mass Media, or related field.
• Strong understanding of digital marketing fundamentals including SEO, content, and social media strategy.
• Experience with CRM tools, lead management systems, and basic analytics platforms.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media and online channels.
• Conduct market and competitor research within SaaS and restaurant-tech domains to identify growth opportunities.
• Drive SEO initiatives including keyword research and on-page optimization.
• Create and refine marketing content such as social posts, landing pages, campaign messaging, and blogs.
• Manage CRM data, leads database, and follow-up tracking with sales.
• Support branding, positioning, and weekly marketing planning sessions.
• Collaborate on event promotions, product launches, and hiring-related marketing campaigns.
• Prepare marketing collaterals including pitch decks, brochures, case studies, and digital assets.
• Track campaign performance and deliver regular reports with actionable insights.

Skills

Digital marketing

SEO

Content marketing

Social media

Analytical mindset

Communication skills

Time management

Education

Bachelor’s degree in Marketing/Business

Tools

CRM software

Google Analytics

Content management tools

Job description

About Us

Falchion Xeniaa is a fast-growing SaaS platform transforming Point-of-Sale (POS) operations for restaurants and hospitality businesses. We empower establishments to operate smarter and more efficiently through cutting-edge technology and exceptional support. As we continue to scale, we are building a team that is passionate, ambitious, and growth-driven.

Role Overview

We are looking for an experienced Marketing Executive to strengthen our digital presence and support business growth initiatives. The ideal candidate will collaborate closely with marketing, sales, and design teams to execute campaigns, drive brand visibility, and contribute to demand generation in the SaaS and restaurant-tech ecosystem.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media and online channels.
• Conduct market and competitor research within the restaurant-tech and SaaS domains to identify growth opportunities.
• Drive SEO initiatives, including keyword research, on-page optimization, and content strategy recommendations.
• Create and refine marketing content such as social media posts, landing page copy, campaign messaging, and blogs.
• Manage and maintain CRM data, leads database, and follow-up tracking in coordination with the sales team.
• Support branding initiatives, positioning strategies, and weekly marketing planning sessions.
• Collaborate with internal teams on event promotions, product launches, and hiring-related marketing campaigns.
• Prepare and manage marketing collaterals including pitch decks, product brochures, case studies, presentations, and digital assets.
• Track campaign performance and prepare regular reports with actionable insights.

Requirements

• Minimum 3 years of hands-on experience in marketing, digital marketing, or B2B SaaS marketing.
• Bachelor’s degree in Marketing, Business Administration, Commerce, Mass Media, or a related field.
• Strong understanding of digital marketing fundamentals, including SEO, content marketing, and social media strategy.
• Experience working with CRM tools, lead management systems, and basic analytics platforms.
• Excellent written and verbal communication skills.
• Strong analytical mindset combined with creativity and attention to detail.
• Ability to manage multiple initiatives and work effectively in a fast-paced environment.

Preferred Skills

• Prior experience in SaaS, B2B, or restaurant-tech marketing.
• Familiarity with Google Analytics, Search Console, and SEO tools.
• Understanding of marketing funnels, lead nurturing, and demand generation.
• Experience collaborating with design and sales teams.

What We Offer

• Opportunity to work in a high-growth SaaS product company
• Collaborative, transparent, and learning-focused work culture
• High ownership and visibility across marketing initiatives
• Clear career progression and skill development opportunities
• Competitive compensation aligned with experience and performance