Marketing Executive

Primum Talent Group; Pune District; On-site; INR 250,000 - 380,000; Full time

Benefits offered by this job

Certificate of experience

Performance-based growth

Pune based (WFO + on-ground)

Job summary

Primum Talent Group is seeking a high-energy Marketing Executive to support field activations, consumer engagement, events, and digital content creation in Pune. You will work closely with Brand, Growth, and Operations teams to execute campaigns across offline and online channels.

The role requires 6 months to 1 year of experience, field-based execution, and weekend/event availability, with WFO + on-ground responsibilities based in Pune.

Qualifications

• Support field activations, consumer engagement, events, and digital content creation within a fast-paced FMCG/D2C context.
• Collaborate with Brand, Growth, and Operations teams to execute campaigns across offline and online channels.
• Plan and execute sampling drives, tastings, and consumer trials with effective reporting.

Responsibilities

• Plan, coordinate, and execute field activations and sampling drives.
• Engage with consumers and explain product benefits to drive conversions.
• Coordinate with vendors and internal teams for events and brand partnerships.
• Capture photos/videos and create short-form content (Reels, Stories).
• Assist influencer onboarding, product dispatch, and campaign tracking.
• Maintain reports on footfall, activations, and insights.

Skills

Marketing

Brand activation

Events management

Social media management

Content creation

Influencer coordination

Market research

Communication skills

Field-based work

Team coordination

Education

Bachelor’s degree in Marketing/Media/Communications/Business

Tools

CapCut

InShot

Canva

Job description

Work Mode: Work From Office (WFO) + On-Ground Execution

Employment Type: Full-time

Experience Required: 6 months – 1 year

Reporting To: Brand Manager / Growth Team

About the Role

Our Client is looking for a high-energy and execution-driven Marketing Executive to support real-world marketing initiatives, field activations, consumer engagement, events, and digital content creation.

The role involves a combination of field marketing, brand execution, consumer engagement, and content support. The ideal candidate should be comfortable working on-ground and contributing directly to how consumers experience the brand.

You will work closely with the Brand, Growth, and Operations teams to execute campaigns and marketing initiatives across offline and online channels.

Key Responsibilities

1. Offline Marketing & Field Activations

• Plan, coordinate, and execute sampling drives, product tastings, and consumer trials.
• Actively engage with consumers, explain product benefits, and drive conversions.
• Collect structured consumer feedback, insights, and preferences.
• Assist in setting up and managing event stalls, branding materials, and product displays.
• Ensure smooth execution of on-ground marketing activities from start to finish.
• Maintain daily/weekly reports on footfall, sampling numbers, conversions, and consumer feedback.

2. Events & Brand Partnerships

• Support the planning and execution of brand collaborations, fitness events, corporate activations, and community events.
• Coordinate with external vendors, event partners, and internal teams.
• Handle pre-event logistics, permissions, and coordination.
• Ensure strong brand visibility and a consistent brand experience across events.
• Assist in post-event reporting, learnings, and performance analysis.

3. Social Media & Content Creation

• Capture high-quality photos and videos during events, activations, and daily brand activities.
• Create engaging short-form content such as:
• Instagram Reels
• Stories
• Assist in content ideation aligned with trending formats and brand tone.
• Support day-to-day social media activities and audience engagement.
• Work with tools such as Canva, CapCut, and InShot.
• Help maintain a consistent and active social media presence.

4. Influencer & Digital Marketing Support

• Assist in identifying and coordinating with micro and macro influencers.
• Support influencer onboarding, product dispatch, and campaign tracking.
• Maintain influencer collaboration trackers and performance reports.
• Assist in executing digital campaigns in coordination with the marketing team.

5. Market Research & Reporting

• Conduct basic competitor analysis within the healthy snacking and FMCG space.
• Gather consumer insights through activations and store visits.
• Track market trends, pricing, and product positioning.
• Maintain structured reports for marketing activities, campaigns, and events.
• Share actionable insights with the Growth and Brand teams.

Who Should Apply?

We are looking for someone who is:

• Passionate about marketing, branding, events, and consumer engagement.
• Comfortable working in field-based and on-ground environments.
• Energetic, outgoing, and confident in interacting with people.
• Willing to work on weekends and flexible hours during events.
• Highly execution-focused with a “gets things done” approach.
• Adaptable to a fast-paced startup environment.
• Strong in communication, coordination, and ownership.

Preferred Qualifications

• Bachelor’s degree in Marketing, Media, Communications, Business, or a related field.
• 6–12 months of experience in:
• Marketing
• Events
• Brand Activations
• Social Media Management
• Strong internship or college fest/event experience will also be considered.
• Basic knowledge of:
• CapCut / InShot
• Instagram content trends

What You Will Learn

This role will provide hands‑on exposure to:

• End-to-end D2C brand building.
• Real-world offline marketing and consumer activation.
• Event planning and on-ground brand management.
• Social media content creation for a growing consumer brand.
• Influencer marketing and collaboration management.
• Consumer psychology and market insights.
• Cross-functional startup operations and execution.

What We Offer

• Hands‑on learning with real responsibility from Day 1.
• Direct exposure to founders, brand, and growth teams.
• Opportunity to work on high‑impact marketing campaigns.
• Fast learning curve in a growing FMCG/D2C environment.
• Certificate of experience.
• Performance‑based growth opportunities.
• This is a Work From Office + On‑Ground role based in Pune.
• Candidates must be comfortable with fieldwork, travel within Pune, and event execution.
• Weekend availability is mandatory based on campaign schedules.
• The role involves active consumer interaction and physical execution.
• No relocation support will be provided.

Requirements

Preferred Qualifications

• Bachelor’s degree in Marketing, Media, Communications, Business, or a related field.
• 6–12 months of experience in:
• Marketing
• Events
• Brand Activations
• Social Media Management
• Strong internship or college fest/event experience will also be considered.