Marketing Executive

Threefold Business Solutions Private Limited; New Delhi; On-site; INR 420,000 - 650,000; Full time

Job summary

Threefold Business Solutions Private Limited, an on-site role in New Delhi, seeks a Marketing Executive to plan and execute B2B events marketing. You will develop promotional strategies, conduct market research, and support lead generation for conferences and exhibitions.

Responsibilities include creating content, coordinating with sales and events teams, and managing digital and offline channels while tracking campaign performance. A bachelor’s degree in marketing or related fields is preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience or familiarity with B2B events, exhibitions, or conferences is beneficial.
• Strong communication skills and ability to coordinate with multiple teams.
• Experience in planning and executing marketing campaigns.
• Knowledge of digital marketing tools and CRM systems.

Responsibilities

• Plan and execute marketing campaigns for B2B conferences and exhibitions.
• Develop promotional strategies and timelines for campaigns.
• Conduct market research to identify target audiences, industry trends, and competitors.
• Support lead generation and sales initiatives.
• Create marketing content and coordinate with sales and events teams.
• Manage digital and offline marketing channels and track campaign performance.
• Maintain strong communication with clients, partners, and internal stakeholders.

Skills

Market Planning

Market Research

Communication

Marketing

Digital Marketing

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Digital marketing tools

Job description

Company Description

Threefold Business Solutions Private Limited is a modern B2B events organizer focused on providing effective transactional platforms for its clients through conferences and exhibitions. The company was founded by experienced event industry professionals with a combined management background of over two decades. Threefold is committed to delivering best-in-class business events by applying innovative approaches and best practices from multiple sectors. The team aims to create unique event experiences that generate tangible business opportunities and help clients achieve their goals. The work culture encourages ambition, creativity, and continuous improvement in the event space.

Role Description

The Marketing Executive role is a full-time, on-site position based in New Delhi. This role involves planning and executing marketing campaigns for B2B conferences and exhibitions, including developing promotional strategies and timelines. The Marketing Executive will conduct market research to identify target audiences, industry trends, and competitor activities, and will support lead generation and sales initiatives. Day-to-day tasks include creating marketing content, coordinating with the sales and events teams, managing digital and offline marketing channels, and tracking campaign performance. The role also requires maintaining strong communication with clients, partners, and internal stakeholders to support successful event outcomes.

Qualifications

• Candidates should possess skills in Market Planning and Marketing to design and implement effective event promotion strategies.
• Candidates should possess skills in Market Research to analyze industry trends, audience segments, and competitor activities.
• Candidates should possess strong Communication skills to collaborate with internal teams, stakeholders, and clients.
• Candidates should possess Marketing skills to support lead generation, client acquisition, and event revenue growth.
• Relevant qualifications include a bachelor’s degree in Marketing, Business, Communications, or a related field.
• Additional beneficial skills include familiarity with digital marketing tools, CRM systems, and data-driven campaign analysis.
• Prior experience in B2B events, exhibitions, or conferences is an advantage.
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines is essential.