Marketing Executive

EduFund; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Health insurance

PF & Gratuity

Professional development opportunities

Collaborative work culture

Job summary

EduFund seeks a Marketing Executive to build high-impact campaigns at the intersection of performance, content, and brand marketing. You will drive paid acquisition, referrals, community initiatives, events, and offline activations to fuel EduFund’s growth.

Work with the Head of Marketing, performance marketers, and creative teams to craft assets and strategies that convert and scale the business. 2–4 years of fintech/edtech marketing experience is preferred.

Qualifications

• 2–4 years of marketing experience in fintech, edtech, or consumer internet brands.
• Strong understanding of paid, social, email, and referral channels.
• Ability to write clear, compelling copy across ads, emails, landing pages, and referral journeys.
• Familiarity with campaign metrics (CTR, CAC, funnel drop-offs) and optimization.

Responsibilities

• Develop and execute content for paid channels (Meta/Google/YouTube/LinkedIn).
• Create landing pages, ad copy, email journeys, WhatsApp flows, and nurture funnels.
• Design and deliver full-funnel campaigns (awareness to conversion).
• Coordinate offline activations, events, and city-based outreach.
• Collaborate with influencers and creators to grow reach among parents and students.

Skills

Performance marketing

Content marketing

Brand marketing

Digital marketing channels

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads Manager

Email marketing platforms

Analytics dashboards

Job description

We are looking for aMarketing Executive who is hungry to build impactful campaigns that convert. This role sits at the intersection ofperformance, content, and brand marketing—driving measurable results across paid acquisition, referral programs, community initiatives, events, and offline activations. You’ll work closely with theHead of Marketing, performance marketers, and creative teamsto deliver marketing assets and strategies that directly fuel EduFund’s growth.

Key Responsibilities

• Performance-Aligned Content & Assets
• Develop and execute content for paid acquisition channels (Meta Ads, Google Ads, YouTube, LinkedIn, etc.).
• Create landing pages, ad copy, email journeys, WhatsApp flows, and nurture funnels that drive conversions.
• Work closely with the performance marketing team to test, iterate, and optimize creatives.
• Full-Funnel Campaign Execution
• Design and deliver top-of-funnel (awareness), mid-funnel (consideration), and bottom-of-funnel (conversion) marketing campaigns.
• Support referral and partnership-driven growth programs by creating incentive-driven marketing assets.
• Manage and track campaign performance, ensuring timely delivery and reporting.
• Offline & Event Marketing
• Assist in planning and executing company's presence at events, workshops, and offline activations.
• Coordinate campaigns with city-based teams for outreach, community engagement, and lead generation.
• Community & Influencer Marketing
• Collaborate with influencers and creators to expand company's reach among parents and students.
• Support community-driven initiatives like webinars, microsites, and offline meetups.
• Cross-Functional Collaboration
• Partner with product, partnerships, and business teams to deliver marketing support for all company's product lines.
• Work with designers, video editors, and external vendors to ensure high-quality creative execution.

Required Skills & Qualifications

• 2-4 years of experience in marketing, preferably in fintech, edtech, or consumer internet brands.
• Strong understanding of digital marketing channels (paid, social, email, referrals).
• Ability to write clear and compelling copy across ads, emails, landing pages, and referral journeys.
• Familiarity with campaign metrics (CTR, CAC, funnel drop-offs) and how to improve them.
• Hands-on experience with marketing tools like Google Ads, Meta Ads Manager, email marketing platforms, and analytics dashboards.
• Good organizational skills and ability to juggle multiple campaigns at once.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

What you can expect in return:

• Health insurance
• Statutory benefits like PF & Gratuity
• Professional development opportunities
• Collaborative and inclusive work culture

Vittam An EduFund Company

Vittam is a newly launched business vertical of EduFund, focused on B2B Mutual Fund distribution and the IFA (Independent Financial Advisor) ecosystem. Already live with 200+ active partners, Vittam is now entering a high-growth phase and is looking for a senior sales leader to own, scale, and build this business ground-up.

Vittam is being built to empower IFAs, RIAs, and wealth partners with a modern, scalable platform to grow their advisory business while delivering best-in-class investment solutions to end customers.

Learn more about the platform:

https://vittamfin.com/

About EduFund

EduFund is India’s first dedicated education-focused fintech platform, built to help Indian families plan, save and secure their child’s education. Founded in 2020, our mission is to remove financial stress from education planning.
We offer a full suite of solutions, including investments, education loans, visa and immigration support, international remittance, and expert counselling, making it India’s only end‑to‑end education financial planning platform.
Whether it's saving early or funding a degree abroad, EduFund helps parents make smarter financial decisions for their child’s future.
With 2.5 lakh+ families, 40+ AMC partners, 15+ lending partners, and a growing presence across Tier 1 and Tier 2 cities, EduFund is becoming the go-to platform for education financing in India. In July 2025, EduFund raised $6 million in Series A funding, led by Cercano Management and MassMutual Ventures, bringing the total capital raised to $12 million.

Website - https://www.edufund.in/