Senior Manager – Global University Partnerships

EduFund; Mumbai; Hybrid; INR 1,200,000 - 1,600,000; Full time

Job summary

EduFund is seeking a mid-senior marketing professional with hands-on experience in global university admissions and marketing for UG and PG programs. This hybrid role blends brand marketing and B2B institutional partnerships to grow EduFund’s university partnerships and ensure delivery excellence for existing clients.

The ideal candidate will have a strong network across Indian schools, colleges, and study abroad ecosystems, and experience in education marketing, student recruitment, or

Qualifications

• 6-8 years of experience in university marketing, admissions, or student recruitment.
• Experience in education marketing agencies, universities, or EdTech platforms preferred.
• Proven ability to build institutional networks with schools, colleges, counsellors.
• Strong communication, negotiation, and stakeholder management skills.
• Data-driven with ability to derive insights from performance reports.

Responsibilities

• University Client Success & Campaign Delivery: Lead campaign delivery for partner universities across India; ensure alignment with marketing goals and lead targets.
• Act as the main point of contact for client universities, ensuring satisfaction, retention, and upsell opportunities.
• Build and manage annual campaign calendars, webinars, influencer tie-ups, on-ground activations, content collaborations, and digital marketing initiatives.
• Analyze campaign metrics, share performance reports, and proactively suggest optimization strategies.
• Develop and manage partnerships with schools, colleges, counsellors, and education consultants to create outreach pipelines for partner universities.
• Negotiate co-branded activities with key institutional partners - workshops, fairs, and student sessions.
• Own the expansion strategy for EduFund’s domestic network in Tier 1 and Tier 2 markets.
• Work closely with the marketing team to conceptualize and execute campaigns for university partners.
• Support creative development, student communication strategy, and influencer/PR initiatives for higher-ed brands.
• Ensure consistent brand voice and storytelling for each partner across touchpoints.
• Work with business leadership to identify new university acquisition opportunities.
• Collaborate with EduFund’s performance marketing, design, and content teams for execution.
• Contribute insights from campaigns to improve EduFund’s overall B2B2C education marketing model.

Skills

Campaign management

Client servicing

Partnership building

Communication

Negotiation

Stakeholder management

Data analysis

Marketing strategy

Job description

We’re looking for a mid-senior marketing professional with hands-on experience in global university admissions and marketing for UG and PG programs. This is a hybrid role blending brand marketing and B2B institutional partnerships, focused on growing EduFund’s university partnerships and ensuring delivery excellence for existing clients.

The ideal candidate will come with a strong network across Indian schools, colleges, and study abroad ecosystems and have previously worked in education marketing, student recruitment, or admissions partnerships.

Key Responsibilities

• University Client Success & Campaign Delivery
• Lead campaign delivery for partner universities across India; ensure alignment with marketing goals and lead targets.
• Act as the main point of contact for client universities, ensuring satisfaction, retention, and upsell opportunities.
• Build and manage annual campaign calendars, webinars, influencer tie-ups, on-ground activations, content collaborations, and digital marketing initiatives.
• Analyze campaign metrics, share performance reports, and proactively suggest optimization strategies.
• Domestic Partnerships (B2B / Institutional)
• Develop and manage partnerships with schools, colleges, counsellors, and education consultants to create outreach pipelines for partner universities.
• Negotiate co-branded activities with key institutional partners - workshops, fairs, and student sessions.
• Own the expansion strategy for EduFund’s domestic network in Tier 1 and Tier 2 markets.
• Marketing & Brand Collaboration
• Work closely with the marketing team to conceptualize and execute campaigns for university partners.
• Support creative development, student communication strategy, and influencer/PR initiatives for higher-ed brands.
• Ensure consistent brand voice and storytelling for each partner across touchpoints.
• Strategic Growth & Internal Collaboration
• Work with business leadership to identify new university acquisition opportunities.
• Collaborate with EduFund’s performance marketing, design, and content teams for execution.
• Contribute insights from campaigns to improve EduFund’s overall B2B2C education marketing model.

Ideal Candidate Profile

• 6-8 years of experience in university marketing, admissions, or student recruitment roles.
• Prior experience in education marketing agencies, universities, or EdTech platforms preferred.
• Proven track record in building institutional networks (schools, colleges, counsellors).
• Strong understanding of Indian student journey for both domestic and international education.
• Hands-on experience with campaign management, client servicing, and partner relations.
• Excellent communication, negotiation, and stakeholder management skills.
• Data-driven mindset with ability to derive actionable insights from performance reports.

Why Join EduFund

• Work at the intersection of education, finance, and global marketing.
• Partner with top universities from the U.S., UK, and beyond.
• Be part of a young, fast-growing team shaping India’s education ecosystem.

About EduFund

EduFund is India’s first dedicated education-focused fintech platform, built to help Indian families plan, save and secure their child’s education. Founded in 2020, our mission is to remove financial stress from education planning.

We offer a full suite of solutions, including investments, education loans, visa and immigration support, international remittance, and expert counselling, making it India’s only end-to-end education financial planning platform.

Whether it's saving early or funding a degree abroad, EduFund helps parents make smarter financial decisions for their child’s future.

With 2.5 lakh+ families, 40+ AMC partners, 15+ lending partners, and a growing presence across Tier 1 and Tier 2 cities, EduFund is becoming the go-to platform for education financing in India.

In July 2025, EduFund raised $6 million in Series A funding, led by Cercano Management and MassMutual Ventures, bringing the total capital raised to $12 million.

Explore more at www.edufund.in

Skills: education loans,partnerships,universities,student recruitment,university marketing,b2b