Digital Marketing Executive

Avyaan Management Pvt. Ltd.; Bhopal; On-site; INR 300,000 - 540,000; Full time

Benefits offered by this job

Opportunity to work across channels

Lead-generation exposure

Professional growth

Collaborative work environment

Job summary

Avyaan Management Pvt. Ltd. in Bhopal is seeking a Digital Marketing Executive to strengthen our online presence and support digital growth initiatives. The role covers campaigns, content creation, SEO, and paid ads across LinkedIn, Instagram, Facebook, and YouTube.

The ideal candidate combines creativity with data-driven decision making, can manage multiple channels, and thrives in a collaborative, office-based environment.

Qualifications

• Bachelor's degree in marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
• Relevant certifications in Digital Marketing, Google Ads, Meta, SEO, or Analytics will be an added advantage.

Responsibilities

• Plan and execute digital marketing campaigns across relevant online channels.
• Manage and grow the company's social media presence on LinkedIn, Instagram, Facebook, and YouTube.
• Create and coordinate engaging content including posts, creatives, reels, videos, blogs, and other digital assets.
• Develop and execute SEO activities to improve website visibility, organic traffic, and search rankings.
• Manage Google Ads, Meta Ads, and other paid digital campaigns as required.
• Monitor campaign performance and prepare regular reports covering reach, engagement, leads, traffic, conversions, and ROI.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Coordinate with internal teams for content, branding, recruitment, and business-related campaigns.
• Manage website content and ensure that information is accurate, updated, and SEO‑friendly.
• Support lead‑generation activities through digital channels.
• Track digital marketing trends, platform updates, and emerging opportunities.
• Maintain consistency in brand communication and ensure all content aligns with company guidelines.

Skills

Digital Marketing

SEO

SEM

Social Media

Google Ads

Meta Ads

Content Writing

Analytics GA4

Search Console

Canva

Data Analysis

English Proficiency

Education

Bachelor's degree in marketing or related field

Certifications in Digital Marketing/Google Ads/Analytics

Tools

Google Ads Manager

Meta Business Suite

Google Analytics

GA4

Canva

Search Console

Job description

Company: Avyaan Management Pvt. Ltd.

Department: Digital Marketing

Location: Bhopal, Madhya Pradesh

Employment Type: Full-Time

Experience: 1–3 Years

Work Mode: Work from Office

About The Role

Avyaan Management Pvt. Ltd. is looking for a Digital Marketing Executive to strengthen our online presence and support our digital growth initiatives. The ideal candidate should have hands‑on experience in digital marketing, social media management, content creation, SEO, and campaign execution.

The role requires someone who is creative, data‑driven, proactive, and comfortable taking ownership of digital marketing activities from planning to execution.

Key Responsibilities

• Plan and execute digital marketing campaigns across relevant online channels.
• Manage and grow the company's social media presence on platforms such as LinkedIn, Instagram, Facebook, and YouTube.
• Create and coordinate engaging content including posts, creatives, reels, videos, blogs, and other digital assets.
• Develop and execute SEO activities to improve website visibility, organic traffic, and search rankings.
• Manage Google Ads, Meta Ads, and other paid digital campaigns as required.
• Monitor campaign performance and prepare regular reports covering reach, engagement, leads, traffic, conversions, and ROI.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Coordinate with internal teams for content, branding, recruitment, and business-related campaigns.
• Manage website content and ensure that information is accurate, updated, and SEO‑friendly.
• Support lead‑generation activities through digital channels.
• Track digital marketing trends, platform updates, and emerging opportunities.
• Maintain consistency in brand communication and ensure all content aligns with company guidelines.

Required Skills

• Strong understanding of Digital Marketing fundamentals.
• Hands‑on knowledge of SEO, SEM, Social Media Marketing, Google Ads, and Meta Ads.
• Good content writing and communication skills.
• Familiarity with Google Analytics/GA4, Google Search Console, Google Ads Manager, and Meta Business Suite.
• Basic understanding of Canva or other creative/design tools.
• Ability to analyze campaign data and derive actionable insights.
• Strong research, planning, and execution skills.
• Good command of written and verbal English.
• Ability to manage multiple tasks and meet deadlines.

Qualifications

• Bachelor's degree in marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
• Relevant certifications in Digital Marketing, Google Ads, Meta, SEO, or Analytics will be an added advantage.

Preferred Candidate

• 1–3 years of relevant experience in Digital Marketing.
• Candidates with experience in B2B, recruitment, staffing, HR services, or professional services marketing will be preferred.
• Should be proactive, creative, and willing to experiment with new digital strategies.
• Should have a result‑oriented approach with the ability to work independently as well as with cross‑functional teams.

What We Offer

• Opportunity to work across multiple digital marketing channels.
• Exposure to real‑world campaigns and lead‑generation initiatives.
• Professional growth and learning opportunities.Collaborative and performance‑driven work environment.