Marketing Executive

Span Ventures Pvt Ltd; Coimbatore District; On-site; INR 450,000 - 600,000; Full time

Job summary

Rathinam Global Deemed to be University in Coimbatore, Tamil Nadu, invites a Marketing Executive with 3–5 years of experience to develop integrated campaigns across digital and on-ground channels, monitor performance, and report metrics to leadership.

You will collaborate with cross-functional teams, create content for social media and websites, plan field events, and optimize SEO/SEM to boost visibility and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• A degree in Digital Marketing or Communications is a plus.
• 3-5 years of professional experience in marketing, preferably in a fast-paced and dynamic environment.
• Demonstrated proficiency in Digital Marketing strategies and tools.
• Proven experience in designing and executing Field Marketing initiatives.
• Hands-on experience with SEM campaigns and SEO best practices.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Excellent written and verbal communication skills to convey marketing strategies effectively.
• Ability to analyze data and present actionable insights to support strategic decisions.

Responsibilities

• Develop and implement integrated marketing campaigns across digital and on-ground channels.
• Monitor and analyze the performance of marketing initiatives and report key metrics to senior leadership.
• Collaborate with cross-functional teams to align marketing activities with business objectives.
• Create compelling content for social media, email marketing, and website to drive brand awareness.
• Plan and execute field marketing events and activations ensuring maximum reach and ROI.
• Conduct market research to identify opportunities and trends influencing the organization’s marketing strategy.
• Optimize SEO and SEM strategies to improve visibility and traffic from organic and paid channels.

Skills

Digital Marketing

SEO/SEM

Analytics

CRM tools

Content creation

Campaign management

Social media

Team mentoring

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Meta Ads

Job description

Rathinam Global Deemed to be University , a premier institution is best known for its quality of education, excels in education owing to modern infra, state-of-the-art facilities, cutting edge technology and practices in teaching and learning. The Rathinam Global Deemed to be University provides primary education to higher studies within a premises and offers various traditional and modern courses to the aspirants who come across the globe.

The campus spreads over 70 acres with lush green and natural atmosphere, situated in south Coimbatore, near NH 209. Bestowed with modern facilities, students are given great care in all required benchmark, teaching and learning is felicitated with well qualified and potential faculty fraternity.
Leading IT and MNC companies housed within the campus that gives greater opportunities for placements. Notwithstanding, every day the campus gets access to more than 20K people on various grounds and financially suffice who are in need by different grants.

To revolutionize the present education pattern, Rathinam Global Deemed to be University steadily moves ahead of adopting tech tools and aids in education and exclusively trains the young minds to face the paradigm challenges and competitions, become more valuable to prospective employers, and give an opportunity to realize full potential of the students.

Rathinam Global Deemed to be University strongly believes in creating offing leaders by providing variety of skills to its students pertinent to global requirements.

Job Description

Job Title

Marketing Executive

Experience

3-5 years of relevant experience in marketing functions, preferably within a fast-paced and dynamic environment.

Educational Qualification

A Bachelor’s degree in Marketing, Business Administration, or a related field is required. A degree in Digital Marketing or Communications is a plus.

Responsibilities

Develop and implement integrated marketing campaigns across digital and on-ground channels.

Monitor and analyze the performance of marketing initiatives and report key metrics to senior leadership.

Collaborate with cross-functional teams to align marketing activities with business objectives.

Create compelling content for social media, email marketing, and website to drive brand awareness.

Plan and execute field marketing events and activations ensuring maximum reach and ROI.

Conduct market research to identify opportunities and trends influencing the organization’s marketing strategy.

Optimize SEO and SEM strategies to improve visibility and traffic from organic and paid channels.

Requirements

Minimum of 3 years of professional experience in marketing, preferably in Business Marketing.

Demonstrated proficiency in Digital Marketing strategies and tools.

Proven experience in designing and executing Field Marketing initiatives.

Hands-on experience with Search Engine Marketing (SEM) campaigns and SEO best practices.

Strong project management skills with the ability to handle multiple projects simultaneously.

Excellent written and verbal communication skills to convey marketing strategies effectively.

Ability to analyze data and present actionable insights to support strategic decisions.

Nice to Have (Skills)

Experience with digital marketing platforms (Google Analytics, Meta Ads, etc.).

Knowledge of CRM tools (Salesforce, HubSpot, etc.) for campaign tracking and customer management.

Fluency in graphic design or knowledge of marketing automation tools.

Ability to mentor and guide junior marketing team members is an advantage.