Chief Branding & Marketing Officer

Rathinam-Group-of-Institutions; Coimbatore District; On-site; INR 3,500,000 - 9,000,000; Full time

Job summary

Rathinam Global Deemed to be University seeks a seasoned marketing leader to drive the Group Brand across its institutions. You will lead the strategy, expand national and international visibility, and steer admissions marketing with a data-driven approach.

You will own the digital, performance, social media and content marketing, manage PR and stakeholder communications, and mentor a high‑performing team to deliver measurable ROI using AI and advanced analytics.

Qualifications

• Essential: Bachelor’s degree in Marketing, Business Administration, Communications, Management or related discipline.
• Preferred: MBA – Marketing / Brand Management / Business Management; certifications in Digital Marketing, Analytics, Brand Management, AI or Marketing Technology.
• 15–20+ years progressive experience, including 5+ years senior leadership, with proven brand building/repositioning, digital marketing, sizeable budget/team management and measurable outcomes.

Responsibilities

• Develop and execute the Group Brand & Marketing Strategy.
• Strengthen Rathinam's positioning and brand architecture across institutions.
• Drive student acquisition and admissions marketing.
• Lead digital, performance, social media and content marketing.
• Manage PR, media, reputation and stakeholder communications.
• Strengthen employer branding and internal communications.
• Enhance industry, corporate and international visibility.
• Build and lead a high‑performing marketing team.
• Drive measurable marketing ROI through data and analytics.
• Leverage AI and emerging technologies across marketing operations.
• Hands‑on with AI and emerging technologies for day‑to‑day work.
• Identify and implement Generative AI, AI agents, marketing automation and related tech.

Skills

Brand building

Digital marketing

AI in marketing

Strategic planning

Team leadership

Stakeholder management

Analytics

Education

Bachelor’s degree in Marketing/Business Administration/Communications/Management

MBA – Marketing / Brand Management / Business Management

Job description

Rathinam Global Deemed to be University , a premier institution is best known for its quality of education, excels in education owing to modern infra, state-of-the‑art facilities, cutting edge technology and practices in teaching and learning. The Rathinam Global Deemed to be University provides primary education to higher studies within a premises and offers various traditional and modern courses to the aspirants who come across the globe.

The campus spreads over 70 acres with lush green and natural atmosphere, situated in south Coimbatore, near NH 209. Bestowed with modern facilities, students are given great care in all required benchmark, teaching and learning is felicitated with well qualified and potential faculty fraternity.
Leading IT and MNC companies housed within the campus that gives greater opportunities for placements. Notwithstanding, every day the campus gets access to more than 20K people on various grounds and financially suffice who are in need by different grants.

To revolutionize the present education pattern, Rathinam Global Deemed to be University steadily moves ahead of adopting tech tools and aids in education and exclusively trains the young minds to face the paradigm challenges and competitions, become more valuable to prospective employers, and give an opportunity to realize full potential of the students.

Rathinam Global Deemed to be University strongly believes in creating offing leaders by providing variety of skills to its students pertinent to global requirements.

Job Description

The CBMO will be responsible for strengthening the Rathinam brand across our institutions , enhancing national and international visibility, driving admissions marketing, building digital presence, strengthening industry and stakeholder engagement, and developing a high‑performing marketing ecosystem.

Key Responsibilities

Develop and execute the Group Brand & Marketing Strategy

Strengthen Rathinam's positioning and brand architecture across institutions

Drive student acquisition and admissions marketing

Lead digital, performance, social media and content marketing

Manage PR, media, reputation and stakeholder communications

Strengthen employer branding and internal communications

Enhance industry, corporate and international visibility

Build and lead a high‑performing marketing team

Drive measurable marketing ROI through data and analytics

Leverage AI and emerging technologies across marketing operations

We are specifically looking for a leader who is hands‑on with AI and emerging technologies and can use them effectively in day‑to‑day work.

The candidate should be comfortable using AI for content creation, campaign development, market and competitor research, analytics, SEO, CRM, social media, dashboards, lead nurturing, personalisation, automation and decision‑making .

The ability to identify and implement Generative AI, AI agents, marketing automation and other emerging technologies will be an important part of this role.

Candidate Profile

We are looking for professionals with 15–20+ years of experience in branding, marketing and communications, including significant leadership experience.

The ideal candidate should bring strong capabilities in brand building, digital marketing, data and analytics, AI‑enabled marketing, strategic planning, team leadership and stakeholder management .

Experience in Education / Higher Education is preferred; however, exceptional brand and marketing leaders from other industries with relevant experience are encouraged to apply.

Qualifications

Qualification & Experience

Essential: Bachelor’s degree in Marketing, Business Administration, Communications, Management or related discipline. Preferred: MBA – Marketing / Brand Management / Business Management; certifications in Digital Marketing, Analytics, Brand Management, AI or Marketing Technology. 15–20+ years progressive experience, including 5+ years senior leadership, with proven brand building/repositioning, digital marketing, sizeable budget/team management and measurable outcomes. Education experience preferred; strong candidates from consumer, technology, healthcare, telecom, hospitality or large corporate brands may be considered.