Marketing Executive

ICA Edu Skills Pvt Ltd; Bidhannagar; On-site; INR 300,000 - 460,000; Full time

Job summary

ICA Edu Skills Pvt. Ltd. in Kolkata invites a Marketing Outreach Executive to build institutional partnerships, promote programs and generate student leads across Kolkata.

This full-time role centers on field outreach, event coordination and brand promotion at schools, colleges and coaching institutes. Candidates should have 1–5 years in marketing or education outreach, excellent communication and relationship-building skills, and the ability to meet targets.

Qualifications

• Strong communication and presentation abilities.
• Excellent relationship-building with stakeholders.
• Able to plan and conduct field outreach.
• Comfortable visiting schools and educational institutes.
• Proven ability to generate leads and meet targets.
• Experience in event coordination and promotions.
• Proficient with MS Excel and reporting tools.
• Fluency in Bengali, Hindi and English is advantageous.
• Graduate degree in any discipline preferred.
• Knowledge of education landscape in Kolkata is a plus.
• Team-oriented with ability to work under targets.

Responsibilities

• Institutional Outreach: Visit schools, colleges, universities, coaching institutes to promote ICA Edu Skills' courses.
• Event Planning: Organize seminars, workshops and awareness campaigns; coordinate promotional activities.
• Relationship Management: Build and maintain ties with principals, placement officers and coordinators.
• Lead Generation: Generate student enquiries through field marketing and outreach networks.
• Lead Follow-up: Coordinate with admissions to convert leads into enrollments.
• Brand Promotion: Represent ICA Edu Skills at educational fairs and events.
• Marketing Collateral: Distribute brochures and materials at partner institutions.
• Target Achievement: Work towards monthly and quarterly visit and enrollment targets.
• Market Research: Gather local market trends and feedback for outreach planning.
• Reporting: Maintain records of visits, meetings and leads.
• Field Travel: Travel within Kolkata and nearby areas for outreach.

Skills

Communication

Presentation

Relationship-building

Field visits

MS Excel

Reporting

Education

Graduate degree

Job description

Job Description: Marketing Outreach Executive

Hiring Full-time

ICA Edu Skills Pvt. Ltd. | Kolkata, West Bengal

Position: Marketing Outreach Executive

Company: ICA Edu Skills Pvt. Ltd.

Location: Kolkata, West Bengal

Experience: 1 to 5 Years

Employment Type: Full-time

About ICA Edu Skills

ICA Edu Skills is a skill development and vocational training organization focused on providing job-oriented education and career opportunities. We are looking for a proactive and enthusiastic Marketing Outreach Executive to strengthen our institutional partnerships, promote our programs and generate student leads across Kolkata.

Key Responsibilities

• 1. Institutional Outreach: Visit schools, colleges, universities, coaching institutes and other educational organizations to promote ICA Edu Skills' courses and training programs.
• 2. Event Planning: Organize and coordinate seminars, workshops, career guidance sessions, educational awareness campaigns and promotional activities.
• 3. Relationship Management: Build and maintain strong relationships with principals, placement officers, faculty members, institutional coordinators and other key stakeholders.
• 4. Lead Generation: Generate student enquiries and prospective leads through field marketing, institutional tie-ups, referral networks and outreach activities.
• 5. Lead Follow-up: Coordinate with the admissions and counseling teams to ensure timely follow-up and conversion of leads into enrollments.
• 6. Brand Promotion: Represent ICA Edu Skills at educational fairs, exhibitions, career events and other promotional activities.
• 7. Marketing Collateral: Distribute brochures, flyers and other promotional materials while ensuring proper brand visibility at partner institutions and events.
• 8. Target Achievement: Work towards monthly and quarterly targets for institutional visits, student leads, enquiries and enrollments.
• 9. Market Research: Gather information about local market trends, competitor activities, student preferences and feedback to support outreach planning.
• 10. Reporting: Maintain records of institutional visits, meetings, events, leads generated, follow-ups and daily or weekly activity reports.
• 11. Field Travel: Travel regularly within assigned areas of Kolkata and nearby locations for institutional visits and promotional activities.

Requirements

• 15 years of experience in marketing, field sales, institutional marketing, education outreach or business development.
• Good communication, presentation and relationship-building skills.
• Ability to interact confidently with students, parents and institutional representatives.
• Comfortable with field visits, event coordination and meeting targets.
• Basic knowledge of MS Excel, email and reporting.
• Fluency in Bengali, Hindi and English will be an advantage.
• A graduate degree in any discipline is preferred.