Marketing Executive

AIMS Institutes; Bengaluru; On-site; INR 900,000 - 1,400,000; Full time

Job summary

AIMS Institutes in Bangalore invites an Outreach Executive to lead Admissions & Branding initiatives across digital and offline channels. The role focuses on building brand visibility, driving lead generation, and coordinating with internal teams, agencies and vendors to translate campaigns into enquiries and applications.

You will plan annual marketing programs for UG and PG programmes, define target geographies, manage CRM integration for lead nurturing, and monitor ROI with MIS dashboards.

Qualifications

• Essential: Bachelor's degree in Marketing, Business Administration, Communications, Mass Communication, Advertising, Digital Marketing or related discipline.
• Preferred: MBA/PGDM or Master's in Marketing/Communications/Digital Marketing; certifications in Google Ads, Meta, Google Analytics or SEO.
• Experience in higher education, universities, autonomous institutions, education groups or EdTech, with student recruitment or service-sector marketing, is preferred.

Responsibilities

• Marketing Strategy & Brand Management: Develop and execute annual marketing plans for UG/PG programmes; identify target geographies and channels.
• Events, Offline Marketing & Market Intelligence: Plan open houses, education fairs, webinars, campus tours; track ROI and spend.
• Agency, CRM, Budget & Team Management: Manage agencies, CRM integration, budgets and KPI achievement; supervise marketing roles; maintain MIS dashboards.

Skills

Marketing strategy

Brand positioning

Campaign planning

Analytical thinking

Education

Bachelor's degree in Marketing/related

MBA/PGDM in Marketing (preferred)

Experience in higher education marketing

Job description

JD: Outreach Executive - Admissions & Branding

Department: Admissions & Marketing

Designation: Outreach Executive

Location: AIMS Institutes, Bangalore

Reporting To: Head - Admissions & Marketing

Employment Type: Full-Time

POSITION PURPOSE

Education

To plan, execute and manage AIMS's overall marketing, brand visibility, digital and performance marketing, content, social media, events and student acquisition activities. The role strengths AIMS's position in the higher education market, drives visibility among prospective students and parents, and builds integrated campaigns that support institutional admission objectives, translating activity into measurable outcomes across:

Brand Awareness → Engagement → Enquiries → Qualified Leads → Applications → Admissions

The role combines strategic thinking with hands‑on execution, managing internal teams, agencies and vendors across multiple campaigns simultaneously, and should be able to answer every month: Are more students aware of AIMS? Are the right students engaging? Are campaigns generating quality enquiries and sufficient applications? Is marketing investment producing measurable results?

KEY ACCOUNTABILITY AREAS

• Brand visibility, positioning and creative communication
• Lead‑generation campaigns and marketing events / activations
• Agency and vendor management
• Marketing analytics, MIS and market intelligence

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and execute the annual marketing plan and programme‑wise strategies for UG and PG programmes, aligned to admission cycles and institutional targets
• Develop student and parent personas, identify target geographies, and recommend new marketing channels
• Maintain brand guidelines and ensure consistent messaging, logo and asset use across all departments and channels
• Promote institutional strengths - accreditation, rankings, placements, faculty, infrastructure, alumni and campus life - and act as guardian of the AIMS brand at execution level

Events, Offline Marketing & Market Intelligence

• Plan and execute open houses, education/career fairs, school visits, webinars and campus tours with clear objective-to-ROI tracking
• Manage offline/BTL marketing - brochures, hoardings, campus branding - evaluating effectiveness against measurable objectives
• Track competitor institutions, fees, programmes and campaigns; collect student/parent/alumni insight to refine communication

Agency, CRM, Budget & Team Management

• Manage digital, creative, media, PR and event agencies - briefs, deliverables, timelines, budgets and KPI achievement
• Work with the CRM team on lead-source tracking, nurturing and segmentation, ensuring lead volume matches admissions capacity
• Prepare and monitor marketing budgets, campaign-wise spend and ROI; recommend reallocations and avoid non‑performing expenditure
• Supervise Digital Marketing, Social Media, Content, Creative, Events and Coordinator roles - KPIs, reviews, training and evaluations
• Maintain daily, weekly and monthly MIS dashboards covering spend, leads, CPL, applications, admissions attributed to marketing and channel performance

Qualification & Experience

• Essential: Bachelor's degree in Marketing, Business Administration, Communications, Mass Communication, Advertising, Digital Marketing or a related discipline
• Preferred: MBA/PGDM or Master's in Marketing/Communications/Digital Marketing; certifications in Google Ads, Meta, Google Analytics or SEO
• Experience in higher education, universities, autonomous institutions, education groups or EdTech, with student recruitment or service-sector marketing, is preferred

Required Skills & Personal Attributes

• Strategic: marketing strategy, brand positioning, campaign planning, market research, segmentation
• Attributes: strategic, creative, analytical, highly organised, commercially aware, target-oriented, proactive and strong in execution - a doer, not only a planner

REPORTING STRUCTURE & ROLE BOUNDARY

Reports to the Head - Admissions & Marketing, and supervises Events/Activation and Marketing Coordinator functions. Provides daily operational updates, a weekly performance report, a monthly marketing dashboard and a quarterly marketing review.

FINAL ROLE STATEMENT

The Marketing Manager is responsible for building AIMS's brand, creating market demand, generating high-quality student enquiries and executing measurable marketing campaigns across digital and offline channels - combining brand management, performance marketing, content, social media, events, market intelligence, agency management and analytics to convert marketing investment into sustainable student enrolment growth, working closely with the Admissions Team.

Skills: outreach,marketing,management,campaigns