Marketing Executive

Vrisva Space; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Job summary

Vrisva Space in Bengaluru seeks a Marketing Executive to own the pre-sale funnel—research markets, identify government and private prospects, and nurture leads to deal readiness. You will build a verified database and coordinate with leadership before closure.

You will apply and track GeM/CPPP portals to surface opportunities and flag MSME schemes for clients. A data-driven mindset and Zoho CRM proficiency are essential.

Qualifications

• 2–3 years of experience in market research, lead generation, or B2B/institutional marketing.
• Familiar with government procurement portals (GeM, CPPP, or similar).
• Basic understanding of government tendering processes and timelines.
• Familiarity with MSME schemes and government grants.
• Proficiency in Zoho CRM (Campaigns/Analytics a plus).
• Strong English communication; Kannada or Hindi is a bonus.

Responsibilities

• Identify and research potential customers across government, PSU, defence, and private-sector channels relevant to Vrisva's product lines.
• Build and continuously grow a database of prospects with company/organization details and decision-maker contact information.
• Monitor and apply GeM, CPPP, state e-procurement portals, and defence-specific channels to spot tenders and RFQs and flag opportunities to the sales team.
• Identify relevant government grants and MSME schemes for target customers.
• Maintain accurate, up-to-date prospect and lead data in Zoho CRM and segment by sector, region, and opportunity type.
• Run cold outreach via email and LinkedIn campaigns to generate and qualify new leads; nurture through initial conversations and follow-ups.
• Own the relationship and coordination with each prospect up to the point of final negotiation, scheduling meetings and sharing collateral.
• Prepare briefing notes on each qualified prospect before handing off to senior leadership for final negotiation and closure.
• Submit weekly and monthly reports on lead volume, data quality, and campaign performance.

Skills

Market research

Lead generation

B2B/institutional marketing

Education

Bachelor's degree in Business/Marketing/Engineering

Tools

Zoho CRM

LinkedIn Sales Navigator

Zoho Campaigns

Job description

Role Summary

As Marketing Executive at Vrisva Space, you'll own the entire pre-sale funnel — researching markets, identifying potential customers across government and private-sector channels, building a verified database of prospects, and nurturing each lead through to a deal-ready stage. Given the high value of our deals, final negotiation and deal closure is handled by senior leadership — but everything up to that point (research, outreach, data, qualification, and coordination) sits with you. A key part of the role involves applying and tracking government procurement platforms such as GeM, CPPP, state e-procurement portals, and defence-specific channels to surface relevant opportunities, and flagging applicable grants and MSME schemes for prospective clients. We're looking for someone curious, detail-oriented, and data-driven who enjoys digging up the right information and owning it end-to-end until it's ready to close.

Key Responsibilities

1. Market Research & Lead Generation

• Identify and research potential customers across government, PSU, defence, and private-sector channels relevant to Vrisva's product lines
• Build and continuously grow a database of prospects, including company/organisation details and decision-maker contact information.
• Monitor and apply GeM, CPPP, state e-procurement portals, and defence-specific channels (DRDO, HAL, BEL, OFB) to spot upcoming tenders and RFQs, and flag qualified opportunities to the sales team
• Identify relevant government grants and MSME schemes that may be applicable to target customers

2. Data & CRM Management

• Maintain accurate, up-to-date prospect and lead data in Zoho CRM.
• Segment and organise customer data by sector, region, and opportunity type to support targeted outreach.
• Regularly verify, clean, and enrich contact data to keep the database reliable
• Use Zoho Campaigns/Analytics to track outreach engagement and refine targeting criteria.

3. Outreach & Lead Nurturing

• Run cold outreach and email/LinkedIn campaigns to generate and qualify new leads.
• Source prospects using tools such as LinkedIn Sales Navigator, IndiaMART, and TradeIndia
• Qualify inbound and outbound leads against basic fit criteria, and nurture them through initial conversations, follow-ups, and information sharing.
• Own the relationship and coordination with each prospect up to the point of final negotiation — scheduling meetings, sharing collateral, and answering preliminary queries
• Prepare briefing notes and background on each qualified prospect before handing off to senior leadership for final negotiation and closure

4. Handoff for Closure

• You are responsible for the account at every stage before that — ensuring the prospect is well-qualified, informed, and ready for the closing conversation.
• Stay involved through the handoff to support continuity, and pick up the relationship again for renewals or repeat business where relevant.

5. Reporting

• Submit weekly and monthly reports on lead volume, data quality, and campaign performance.
• Track and report on the status of monitored tenders and procurement opportunities, and on prospects nearing handoff

What You Bring

• 2–3 years of experience in market research, lead generation, or B2B/institutional marketing
• Working familiarity with government procurement portals (GeM, CPPP, or similar) for tracking opportunities and listings
• Basic understanding of government tendering processes and timelines
• Familiarity with MSME schemes and government grants
• Proficiency in Zoho CRM (Campaigns/Books/Analytics a plus)
• Strong English communication; Kannada or Hindi is a bonus
• Bachelor's degree in Business, Marketing, Engineering, or a related field

Benefits

Preferred Qualifications

• Experience researching or marketing to government, PSU, or defence clients
• Familiarity with DPP/DAP guidelines or DRDO/HAL/BEL/OFB channels
• Hands-on experience with LinkedIn Sales Navigator, IndiaMART, or TradeIndia
• Exposure to aerospace, defence, or precision manufacturing sectors
• Knowledge of MSME/Udyam registration and GeM seller onboarding