Marketing Lead

Eartheye; Thiruvananthapuram; On-site; INR 1,200,000 - 1,500,000; Full time

Benefits offered by this job

Employee equity and stock options

Career growth opportunities

International transfer opportunities

Job summary

Eartheye in Thiruvananthapuram is looking for a proactive Marketing Lead to spearhead marketing initiatives. The ideal candidate will have experience in B2B SaaS marketing, covering digital campaigns and product marketing, and will lead the development of marketing collaterals to enhance brand positioning.

The role offers competitive salary and employee stock options, along with opportunities for career growth in a fast-paced start-up environment.

Qualifications

• Three to five years in B2B SaaS or technology marketing.
• Strong attention to detail and prioritization skills.
• Proven experience across digital channels including social, search, and email.

Responsibilities

• Lead end-to-end marketing initiatives and digital channels.
• Create marketing collateral, including brochures and presentations.
• Manage inbound lead generation and marketing performance tracking.

Skills

B2B SaaS marketing

Digital marketing

Content creation

Webinar management

Lead generation

Campaign automation

Analytics for reporting

Education

Bachelor’s degree in marketing or related field

Postgraduate qualification in marketing

Tools

ActiveCampaign

Canva

Job description

We are seeking a proactive and results-oriented Marketing Lead to join Eartheye Space in Trivandrum. The ideal candidate will possess strong expertise in B2B SaaS or technology marketing, with experience in digital campaigns, product marketing, webinar management, and inbound lead generation.

This role involves leading end-to-end marketing initiatives, developing compelling marketing collateral, managing digital channels including the company website and social platforms, and collaborating closely with product, sales, and leadership teams to strengthen brand positioning and customer engagement. The successful candidate should be highly organised, detail-oriented, and comfortable thriving within a fast-paced startup environment.

• Creation of marketing collaterals
• Product marketing and feature storytelling
• Campaign automation, newsletters, and nurture flows
• Managing all digital channels, including the company website, LinkedIn and YouTube
• Webinar planning, promotion and follow-up
• Field marketing, including conferences
• Inbound lead generation, tracking and pipeline hygiene
• Careful proofreading and detail-focused delivery
• Use of tools like Canva for presentations
• Using analytics for marketing performance reporting
• Naturally predisposed to self-initiation and self-motivated

Work Experience

• Three to five years in B2B SaaS or technology marketing
• Leads end-to-end execution with strong attention to detail and prioritisation
• Digital marketing experience across social, search and email campaigns
• End-to-end campaigns delivering measurable leads, demos and sign-ups
• Hands-on ActiveCampaign or similar tools for EDM automation
• Planning and executing webinars, including promotion, logistics and post-event follow-up
• Creating decks, one-pagers, brochures and case studies for the sales teams and partners
• Working with product, sales and founders on positioning
• Comfortable in small, fast-paced teams, owning planning and delivery
• Start-up experience is a significant plus

Why join Eartheye Space

• Cutting-edge technology work: Tell the story of groundbreaking Earth observation technology, turning complex satellite data into decision-ready information in clear and compelling ways that stand out.
• Career growth: Help shape the brand of the category-creating company at the start of a rapid growth phase, with plenty of room to expand your marketing remit as the team scales.
• Employee equity: Early-stage equity and stock options can experience significant value growth in the next rounds of funding and growth.
• Global mobility: With an international client base and company presence, there will be transfer opportunities as the company grows internationally.
• Mission and the Journey: Building a high-performing company on the foundation of: (I) Delighted customers, (II) High-performing teams, (III) Innovative products, (IV) Stellar results.

Job Overview

Location
Trivandrum (Work from Office)

Qualification
Bachelor’s degree in marketing, communications, business, or a related field. A postgraduate qualification in marketing or digital marketing is an advantage.

Offer
Competitive salary and employee stock options