Marketing Executive

Vrisva; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

Vrisva Space Private Limited is seeking a Marketing Executive in Bengaluru to own the pre-sale funnel from research to qualification. You will build a database of prospects across government and private sectors, track opportunities on GeM/CPPP and defence channels, and coordinate with leadership to move deals forward.

You will manage Zoho CRM data, run campaigns, and nurture leads through initial conversations and information sharing, enabling senior leaders to close with confidence.

Qualifications

• 2–3 years in market research, lead generation, or B2B marketing.
• Familiar with government procurement portals for tracking opportunities.
• Understanding of tendering processes and MSME schemes.
• Strong English communication; Kannada or Hindi is a bonus.
• Bachelor's degree in a related field.

Responsibilities

• Research markets and identify prospective government and private customers.
• Build and expand a verified prospect database with decision-maker details.
• Monitor GeM, CPPP, state e-procurement and defence channels for tenders.
• Flag qualified opportunities to the sales team for action.
• Maintain and segment CRM data in Zoho; track outreach campaigns.
• Run cold outreach via email/LinkedIn to generate and qualify leads.
• Coordinate with prospects up to final negotiation with senior leadership.

Skills

Market research

Lead generation

B2B/institutional marketing

GeM/CPP portals

Zoho CRM

Education

Bachelor's degree in Business, Marketing, Engineering, or related field

Tools

Zoho Campaigns/Analytics

LinkedIn Sales Navigator

IndiaMART

TradeIndia

Job description

Vrisva Space Private Limited | Full time

Marketing Executive

Bangalore South, India | Posted on 09/02/2026

As Marketing Executive at Vrisva Space, you'll own the entire pre-sale funnel — researching markets, identifying potential customers across government and private-sector channels, building a verified database of prospects, and nurturing each lead through to a deal-ready stage. Given the high value of our deals, final negotiation and deal closure is handled by senior leadership — but everything up to that point (research, outreach, data, qualification, and coordination) sits with you. A key part of the role involves applying and tracking government procurement platforms such as GeM , CPPP, state e-procurement portals, and defence-specific channels to surface relevant opportunities, and flagging applicable grants and MSME schemes for prospective clients. We're looking for someone curious, detail-oriented, and data-driven who enjoys digging up the right information and owning it end-to-end until it's ready to close.

KeyResponsibilities

1. Market Research & Lead Generation

• Identify and research potential customers across government, PSU, defence, and private-sector channels relevant to Vrisva's product lines
  
• B uild and continuously grow a database of prospects, including company/organisation details and decision-maker contact information.
  
• Monitor and apply GeM , CPPP, state e-procurement portals, and defence-specific channels (DRDO, HAL, BEL, OFB) to spot upcoming tenders and RFQs, and flag qualified opportunities to the sales team
  
• Identify relevant government grants and MSME schemes that may be applicable to target customers
  

2. Data & CRM Management

• Maintain accurate , up-to-date prospect and lead data in Zoho CRM.
  
• Segment and organise customer data by sector, region, and opportunity type to support targeted outreach.
  
• Regularly verify, clean, and enrich contact data to keep the database reliable
  
• Use Zoho Campaigns/Analytics to track outreach engagement and refine targeting criteria.
  
• Run cold outreach and email/LinkedIn campaigns to generate and qualify new leads.
  
• Source prospects using tools such as LinkedIn Sales Navigator, IndiaMART , and TradeIndia
  
• Qualify inbound and outbound leads against basic fit criteria, and nurture them through initial conversations, follow-ups, and information sharing.
  
• Own the relationship and coordination with each prospect up to the point of final negotiation — scheduling meetings, sharing collateral, and answering preliminary queries
  
• Prepare briefing notes and background on each qualified prospect before handing off to senior leadership for final negotiation and closure
  

4. Handoff for Closure

• You are responsible for the account at every stage before that — ensuring the prospect is well-qualified, informed, and ready for the closing conversation.
  
• Stay involved through the handoff to support continuity, and pick up the relationship again for renewals or repeat business where relevant.
  

5. Reporting

• Submit weekly and monthly reports on lead volume, data quality, and campaign performance.
  
• Track and report on the status of monitored tenders and procurement opportunities, and on prospects nearing handoff
  

Requirements

WhatYou Bring

2–3years of experience in market research, lead generation, orB2B/institutional marketing

Workingfamiliarity with government procurement portals (GeM, CPPP, orsimilar) for tracking opportunities and listings

Basicunderstanding of government tendering processes and timelines

Familiaritywith MSME schemes and government grants

Proficiencyin Zoho CRM (Campaigns/Books/Analytics a plus)

StrongEnglish communication; Kannada or Hindi is a bonus

Bachelor'sdegree in Business, Marketing, Engineering, or a related field

PreferredQualifications

Experienceresearching or marketing to government, PSU, or defence clients

Familiaritywith DPP/DAP guidelines or DRDO/HAL/BEL/OFB channels

Hands-onexperience with LinkedIn Sales Navigator, IndiaMART, or TradeIndia

Exposureto aerospace, defence, or precision manufacturing sectors

Knowledgeof MSME/Udyam registration and GeM seller onboarding