Marketing & Demand Operations Specialist

Nextrow; Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Nextrow in Hyderabad, India, seeks a Marketing and Demand Operations Specialist. You will run day-to-day marketing operations in HubSpot, including forms, workflows, lists, email sends, landing page publishing, and lead routing.

You will research target accounts and contacts for outbound campaigns, build weekly reports, and maintain CRM hygiene. Collaboration with the US team and webinar support are key parts of the role.

Qualifications

• 3+ years in marketing operations, demand gen support, or B2B campaign execution.
• Experience with HubSpot or a comparable marketing automation platform.
• Strong research and data-driven mindset.

Responsibilities

• Run day-to-day marketing operations in HubSpot: forms, workflows, lists, email sends, landing page publishing, and lead routing.
• Research target accounts and contacts for outbound campaigns, with verified titles, roles, and company facts; never pad a list with guesses.
• Build weekly campaign and pipeline reports so the team knows what worked, with numbers that reconcile.
• Prepare and schedule social posts and email sequences drafted by the US team, and flag anything that looks off before it ships.
• Maintain CRM hygiene: dedupe, enrich, and keep lifecycle stages truthful.
• Support webinar and event logistics, including invitations, registration tracking, and follow-up lists.
• Document repeatable playbooks for every recurring campaign task.

Skills

Research skills

Spreadsheet fluency

Written English

Self-direction

Tools

HubSpot

Comparable marketing automation

LinkedIn Tools

Basic HTML

Job description

Job Summary

Marketing and Demand Operations Specialist

Location: Hyderabad, India

Employment type: Full time

Team: Product Marketing

Working hours: Standard IST with a daily overlap window with US Central time for campaign handoffs

Experience: 3+ years in marketing operations, demand generation support, or B2B campaign execution

What you will do

• Run day-to-day marketing operations in HubSpot: forms, workflows, lists, email sends, landing page publishing, and lead routing.
• Research target accounts and contacts for outbound campaigns, with verified titles, roles, and company facts; never pad a list with guesses.
• Build weekly campaign and pipeline reports so the team knows what worked, with numbers that reconcile.
• Prepare and schedule social posts and email sequences drafted by the US team, and flag anything that looks off before it ships.
• Maintain CRM hygiene: dedupe, enrich, and keep lifecycle stages truthful.
• Support webinar and event logistics, including invitations, registration tracking, and follow-up lists.
• Document repeatable playbooks for every recurring campaign task.

What you bring

• Hands-on HubSpot experience, or deep experience in a comparable marketing automation platform with willingness to certify on HubSpot quickly.
• Strong research skills; you can qualify an account and find the right contact without buying a bad list.
• Spreadsheet fluency and comfort with campaign metrics: open, click, reply, conversion, and pipeline attribution.
• Precise written English and an eye for detail; a broken link or a misspelled name in an outbound email is a fire, and you catch it first.
• Self-direction across time zones; you turn a brief into finished work without hand-holding.

Nice to have

• Exposure to B2B SaaS or technology services marketing for North American buyers.
• Familiarity with LinkedIn campaign tools and sales navigator research.
• Basic HTML and image editing for email and landing page touch-ups.