Marketing Data Analyst

First Advantage; India; On-site; INR 800,000 - 1,400,000; Full time

Job summary

First Advantage is seeking a Marketing Analytics professional to synthesize data from Salesforce, HubSpot, and other sources and deliver actionable insights across the B2B funnel.

You will lead data management, build foundational dashboards, and collaborate with Marketing, Sales, and Ops to translate business questions into analytical projects and drive strategic decisions.

Qualifications

• 4+ years in a marketing analytics, BI, or data analysis role with a focus on B2B marketing.
• Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets.
• Hands-on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules.
• Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.
• Superb attention to detail, data integrity, and ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources using SQL to uncover trends and measure marketing effectiveness across the B2B funnel.
• CRM & MAP Stewardship: Lead reporting and data management for Salesforce.com and HubSpot; build foundational dashboards and ensure data integrity.
• Reporting & Dashboarding: Build, maintain, and automate dashboards and reports tracking key B2B metrics (lead velocity, MQL-to-SQL, attribution, channel ROI).
• Stakeholder Collaboration: Interface with Marketing, Sales, and Operations to gather requirements and present findings to drive decisions.
• Campaign & Channel Performance: Analyze integrated campaigns to evaluate performance, optimize spend, and guide strategy.

Skills

SQL

Salesforce

HubSpot

Data analysis

A/B testing

ROI measurement

Storytelling

Stakeholder management

Communication

Education

Bachelor's degree

Tools

Salesforce.com

HubSpot

Job description

• Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.
• CRM & MAP Stewardship: Lead the reporting and data management for Salesforce.com and HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow.
• Reporting & Dashboarding: Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).
• Stakeholder Collaboration: Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.
• Campaign & Channel Performance: Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.
• 3+ years of experience in a marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing.
• Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases.
• Hands‑on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules.
• Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.
• Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast‑paced environment.
• Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.
• Excellent communication and presentation skills for interacting with all levels of leadership.
• Education: Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics.
• Experience: This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement. Demonstrated ability to write and present technical concepts to non‑technical

• Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.
• CRM & MAP Stewardship: Lead the reporting and data management for Salesforce.com and HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go‑to expert for marketing data structure and flow.
• Reporting & Dashboarding: Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL‑to‑SQL conversion, campaign attribution, channel ROI, account engagement).
• Stakeholder Collaboration: Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.
• Campaign & Channel Performance: Conduct deep‑dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.
• 3+ years of experience in a marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing.
• Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases.
• Hands‑on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules.
• Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.
• Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast‑paced environment.
• Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.
• Excellent communication and presentation skills for interacting with all levels of leadership.
• Education: Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics.
• Experience: This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement. Demonstrated ability to write and present technical concepts to non‑technical

We have great people here and are looking for more. Come join us!

Equal Employment Opportunities at First Advantage

First Advantage is an equal opportunity employer. We are committed to providing a workplace and recruitment process that is free from unlawful discrimination, harassment, and retaliation. Employment decisions at First Advantage are based solely on qualifications, merit, and business needs. We do not discriminate in any aspect of employment on the basis of race, color, national origin, ancestry, citizenship, religion, creed, sex, gender identity, gender expression, sexual orientation, marital or family status, pregnancy, age, physical or mental disability, medical condition, genetic information, veteran or military status, or any other characteristic protected by applicable law.