Marketing Data Analyst

First Advantage; Indi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

First Advantage is seeking a Marketing Analytics professional to synthesize data from Salesforce, HubSpot, and analytics sources. You will lead data governance, build foundational dashboards, and provide actionable insights into MQL-to-SQL conversion, campaign attribution, and channel ROI.

The role requires 4+ years in marketing analytics, advanced SQL, and strong storytelling skills to present findings to leadership.

Qualifications

• 4+ years in marketing analytics, business intelligence, or data analysis (B2B).
• Strong experience with SQL for data extraction and transformation.
• Hands-on with Salesforce.com and HubSpot, including campaigns and reporting modules.
• Excellent communication and ability to present to leadership.

Responsibilities

• Synthesize large datasets from Salesforce, HubSpot, analytics, and ad platforms to identify trends.
• Lead reporting and data governance for Salesforce and HubSpot, ensuring data integrity.
• Build, automate, and maintain dashboards to track MQL-to-SQL, attribution, and channel ROI.
• Collaborate with Marketing, Sales, and Ops to translate questions into analyses.
• Analyze campaigns across digital, email, events, and content to optimize spend.

Skills

SQL

Data analysis

Salesforce

HubSpot

BI dashboards

Education

Bachelor’s degree in Business, Economics, Mathematics, Statistics, or Communications

Tools

Salesforce

HubSpot

SQL

Job description

Responsibilities:Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.CRM & MAP Stewardship: Lead the reporting and data management for Salesforce.com and HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow.Reporting & Dashboarding: Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).Stakeholder Collaboration: Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.Campaign & Channel Performance: Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.3+ years of experience in a marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing.Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases.Hands-on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules.Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment.Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.Excellent communication and presentation skills for interacting with all levels of leadership.Education: Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics.Experience: This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement. Demonstrated ability to write and present technical concepts to non-technicalWe have great people here and are looking for more. Come join us!Fraud AlertFirst Advantage does not charge candidates any fees at any stage of the recruitment process. We will never ask you to make a payment, purchase equipment, transfer money, or provide financial account information to obtain employment. If anyone claiming to represent First Advantage requests payment or other financial information, please treat the communication as suspicious and contact us through this website for verification.Follow us:FacebookInstagramLinkedInXYouTubeEqual Employment Opportunities at First AdvantageFirst Advantage is an equal opportunity employer. We are committed to providing a workplace and recruitment process that is free from unlawful discrimination, harassment, and retaliation. Employment decisions at First Advantage are based solely on qualifications, merit, and business needs. We do not discriminate in any aspect of employment on the basis of race, color, national origin, ancestry, citizenship, religion, creed, sex, gender identity, gender expression, sexual orientation, marital or family status, pregnancy, age, physical or mental disability, medical condition, genetic information, veteran or military status, or any other characteristic protected by applicable law.