Marketing Data Analyst

First Advantage Global Operating Center (GOC); Bengaluru; Hybrid; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Professional development (SOAR)

Generous Paid Time Off

Volunteer Time Off (VTO)

Global Employee Assistance Program

Employee Impact Groups

Job summary

First Advantage Global Operating Center (GOC) in Bengaluru seeks a Marketing Analytics professional to synthesize data from multiple sources, run SQL queries, and uncover trends that drive B2B marketing performance. You will own CRM and MAP data, build foundational dashboards in Salesforce and HubSpot, and partner with Marketing, Sales, and Operations to translate questions into actionable insights.

Strong communication, storytelling, and experience with AB testing and ROI measurement are

Qualifications

• 3+ years in marketing analytics, BI, or data analysis focused on B2B marketing.
• Advanced proficiency in SQL for data extraction, transformation, and joining datasets from multiple sources.
• Hands-on experience with Salesforce.com and HubSpot, including core objects, campaign tracking, and reporting modules.
• Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions.
• Strong attention to detail, data integrity, and ability to manage multiple projects in a fast-paced environment.
• Strong analytical and storytelling skills with experience in statistical analysis, AB testing, and ROI measurement.
• Excellent communication and presentation skills for interacting with leadership.

Responsibilities

• Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources to uncover trends and measure marketing effectiveness across the B2B funnel.
• CRM & MAP Stewardship: Lead reporting and data management for Salesforce.com and HubSpot; ensure data integrity and build foundational dashboards.
• Reporting & Dashboarding: Build, maintain, and automate dashboards and reports to track key B2B metrics.
• Stakeholder Collaboration: Interface with Marketing, Sales, and Operations to gather requirements and present findings to drive decisions.
• Campaign & Channel Performance: Analyze integrated campaigns to evaluate performance and guide future strategy.

Skills

SQL

Data storytelling

AB testing

Stakeholder mgmt

ROI measurement

Education

Bachelor’s degree

Tools

Salesforce.com

HubSpot

Job description

Responsibilities

• Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.
• CRM & MAP Stewardship: Lead the reporting and data management for Salesforce.com and HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow.
• Reporting & Dashboarding: Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).
• Stakeholder Collaboration: Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.
• Campaign & Channel Performance: Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.

Qualifications

• 3+ years of experience in a marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing.
• Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases.
• Hands‑on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules.
• Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.
• Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast‑paced environment.
• Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.
• Excellent communication and presentation skills for interacting with all levels of leadership.

Education

Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics.

Experience

• This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement.
• Demonstrated ability to write and present technical concepts to non-technical.

Equal Employment Opportunities

First Advantage is an equal opportunity employer. We are committed to providing a workplace and recruitment process that is free from unlawful discrimination, harassment, and retaliation. Employment decisions at First Advantage are based solely on qualifications, merit, and business needs. We do not discriminate in any aspect of employment on the basis of race, color, national origin, ancestry, citizenship, religion, creed, sex, gender identity, gender expression, sexual orientation, marital or family status, pregnancy, age, physical or mental disability, medical condition, genetic information, veteran or military status, or any other characteristic protected by applicable law.

Company Overview

First Advantage is a leading provider of global software and data in the HR technology industry. Enabled by its proprietary technology and AI, First Advantage’s platforms, data, and APIs power comprehensive employment background screening, digital identity solutions, and verification services. With a strong emphasis on innovation, automation, and customer success, First Advantage empowers 80,000 organizations to hire smarter and onboard faster. Headquartered in Atlanta, Georgia, First Advantage serves customers in over 200 countries and territories, modernizing hiring and onboarding on a global scale.

Benefits

• Professional development opportunities, such as our award-winning SOAR program
• Generous Paid Time Off Program
• Volunteer Time Off (VTO) Policy to encourage involvement in philanthropic activities
• Competitive benefits (medical, dental, etc.)
• Global Employee Assistance Program (EAP) available to all team members
• Opportunities to connect with colleagues across six Employee Impact Groups and participate in Employee Experience events throughout the year
• Must meet hourly work requirement to be eligible

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