Marketing CRM Sr. Analyst

Unisys; Bengaluru; In loco; INR 500.000 - 800.000; Tempo pieno

Descrizione del lavoro

Unisys in Bengaluru seeks a CRM Platform Administrator to own end-to-end CRM campaigns, automate attribution, and ensure reliable reporting. The role focuses on data integrity across CRM, forms, landing pages, and third-party sources, driving improvements with cross-functional teams.

The ideal candidate has 4+ years of Salesforce CRM exposure, experience with Account Engagement, and a strong background in B2B environments. Familiarity with data governance and lead management is a plus.

Competenze

• BA/BS degree or equivalent with 2–4 years relevant experience.
• At least 4 years experience with Salesforce CRM and 1 year with Account Engagement.
• 2 years experience in a B2B environment.
• Ringlead, Zoominfo, GTM Studio experience preferred.

Mansioni

• Own end-to-end CRM campaign creation and execution, including automation rules for attribution and reporting.
• Manage data imports and data integrity across CRM, forms, landing pages, and third-party data sources.
• Troubleshoot system errors affecting lead flow and coordinate cross-functionally to minimize disruption.
• Lead CRM improvement initiatives by identifying data gaps and implementing solutions with stakeholders.

Conoscenze

Salesforce CRM

Account Engagement

Ringlead

ZoomInfo

GTM Studio

Formazione

BA/BS degree

Strumenti

Salesforce

Account Engagement

Ringlead

ZoomInfo

GTM Studio

Descrizione del lavoro

Responsibilities

CRM Platform Administration

• Own end-to-end CRM campaign creation and execution, including automation rules that ensure accurate attribution and reliable reporting.
• Manage data imports and ongoing data integrity across the CRM, forms, landing pages, and third-party data sources preventing orphaned leads, broken tracking, and duplicate records.
• Troubleshoot system errors affecting lead flow, working cross-functionally to resolve issues quickly and minimize disruption.
• Lead CRM improvement initiatives by identifying process and data gaps, then partnering with stakeholders to design and implement solutions.

Lead Management Funnel Optimization

• Manage lead flow and the lead revenue cycle, tracking conversions and MQL/SQL delivery while reporting on lead quality.
• Audit conversion funnels regularly to identify where prospects stall or drop off and recommend fixes.
• Partner with Field Marketing to build and refine lead scoring models that prioritize high-intent buyers.
• Create feedback loops between Sales and Marketing to continuously sharpen lead definitions and target audiences.

Reporting Insights

• Deliver performance reporting across channels, campaigns, and initiatives including targeting strategy surfacing insights and recommendations proactively.
• Evaluate performance against KPIs, using analytics to uncover trends and translate them into clear, actionable takeaways for stakeholders.
• Prepare ad hoc reports and analysis to support evolving marketing and business needs.

Strategy Engagement

• Stay current on digital and social trends, applying best practices to keep strategies effective.
• Recommend and implement tactics that strengthen customer engagement across digital channels.

Qualifications / Requirements

• BA/BS degree and 2-4 years relevant experience OR equivalent combination of education and experience
• At least 4 years experience with Salesforce CRM and 1 years experience with Account Engagement
• 2 years experience in a B2B environment
• Ringlead, Zoominfo, GTM Studio experience preferred