Senior Marketing CRM Analyst

Unisys India Private Limited; Bengaluru; In loco; INR 1.200.000 - 2.200.000; Tempo pieno

Descrizione del lavoro

Unisys India Private Limited is seeking a Marketing CRM Senior Analyst to own end-to-end CRM campaigns, ensure data integrity, and drive lead management initiatives. The role emphasizes cross-functional collaboration, reporting, and ongoing optimization of funnel performance across digital channels.

The successful candidate will have 2–4 years of relevant experience, strong Salesforce CRM and Account Engagement skills, and a track record in B2B environments, with preferred exposure to Ringlead,

Competenze

• BA/BS degree and 2-4 years' relevant experience.
• At least 4 years' experience with Salesforce CRM and 1 year with Account Engagement.
• 2 years' experience in a B2B environment.
• Ringlead, Zoominfo, GTM Studio experience preferred.

Mansioni

• Own end-to-end CRM campaign creation and execution with reliable reporting.
• Manage data imports and ensure data integrity across CRM and data sources.
• Troubleshoot system errors and minimize disruption.
• Lead CRM improvement initiatives with stakeholders to implement solutions.
• Audit funnels and collaborate with Field Marketing to optimize lead scoring.
• Create feedback loops between Sales and Marketing to sharpen audience targeting.
• Deliver performance reporting across channels and initiatives with actionable takeaways.
• Stay current on digital trends and improve engagement across channels.

Conoscenze

Cross-functional collaboration

Data integrity

Campaign analytics

Lead management

Formazione

BA/BS degree

Strumenti

Salesforce CRM

Account Engagement

Ringlead

Zoominfo

GTM Studio

Descrizione del lavoro

Marketing CRM Sr. Analyst

What success looks like in this role:

CRM & Platform Administration

Own end-to-end CRM campaign creation and execution, including automation rules that ensure accurate attribution and reliable reporting.

Manage data imports and ongoing data integrity across the CRM, forms, landing pages, and third-party data sources - preventing orphaned leads, broken tracking, and duplicate records.

Troubleshoot system errors affecting lead flow, working cross-functionally to resolve issues quickly and minimize disruption.

Lead CRM improvement initiatives by identifying process and data gaps, then partnering with stakeholders to design and implement solutions.

Lead Management & Funnel Optimization

Manage lead flow and the lead revenue cycle, tracking conversions and MQL/SQL delivery while reporting on lead quality.

Audit conversion funnels regularly to identify where prospects stall or drop off and recommend fixes.

Partner with Field Marketing to build and refine lead scoring models that prioritize high-intent buyers.

Create feedback loops between Sales and Marketing to continuously sharpen lead definitions and target audiences.

Reporting & Insights

Deliver performance reporting across channels, campaigns, and initiatives - including targeting strategy - surfacing insights and recommendations proactively.

Evaluate performance against KPIs, using analytics to uncover trends and translate them into clear, actionable takeaways for stakeholders.

Prepare ad hoc reports and analysis to support evolving marketing and business needs.

Strategy & Engagement

Stay current on digital and social trends, applying best practices to keep strategies effective.

Recommend and implement tactics that strengthen customer engagement across digital channels.

You will be successful in this role if you have:

• BA/BS degree and 2-4 years' relevant experience OR equivalent combination of education and experience
• At least 4 years' experience with Salesforce CRM and 1 years' experience with Account Engagement
• 2 years' experience in a B2B environment
• Ringlead, Zoominfo, GTM Studio experience preferred
• Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, blood type, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.
• Local employment practices and rights may vary by jurisdiction and are subject to applicable local laws.
• This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers.
• If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at [e-mail] .
• US job seekers can find more information about Unisys' EEO commitment here .

Experience Level Senior Level