CRM Executive

ACURA SOLUTIONS LTD; Mumbai; In loco; INR 420.000 - 620.000; Tempo pieno

Descrizione del lavoro

ACURA SOLUTIONS LTD in Mumbai is seeking a CRM Executive to manage customer relationships and drive engagement via our CRM platform. You will analyze data, develop targeted campaigns, and optimize user experiences to boost satisfaction and retention.

You will oversee data integrity, create segmented campaigns, and collaborate with sales and marketing to improve conversions. The role also involves monitoring campaigns and training staff on CRM best practices.

Competenze

• Experience using CRM platforms to manage customer data and segmentation.
• Ability to design targeted email marketing campaigns from data insights.
• Strong analytical skills to interpret customer behavior and trends.
• Excellent written and verbal communication.
• Proactive, adaptable approach to improving CRM processes.

Mansioni

• Oversee the CRM system, ensuring accurate data management and user segmentation.
• Develop and implement email marketing campaigns to nurture leads and retain customers.
• Analyze customer behaviors and trends to inform engagement strategies.
• Collaborate with sales and marketing to align outreach and improve conversions.
• Monitor campaign performance and prepare reports and insights.
• Conduct regular CRM data audits to maintain data integrity.

Conoscenze

CRM proficiency

Marketing campaign planning

Data analysis

Communication skills

Problem-solving

Descrizione del lavoro

About the Role

As a CRM Executive, you will be at the forefront of managing customer relationships and driving engagement through our CRM platform. Your day‑to‑day responsibilities will involve analyzing customer data, developing targeted campaigns, and optimizing user experiences to enhance satisfaction and retention.

What You'll Do

• Oversee the CRM system, ensuring accurate data management and user segmentation.
• Develop and implement email marketing campaigns aimed at nurturing leads and retaining customers.
• Analyze customer behaviors and trends to inform strategies that boost engagement.
• Collaborate with sales and marketing teams to align outreach efforts and improve conversion rates.
• Monitor campaign performance metrics, preparing detailed reports and insights for ongoing improvement.
• Conduct regular audits of CRM data to maintain integrity and relevance.
• Assist in training staff on best practices for using the CRM system effectively.

What We're Looking For

• Proficiency in CRM software and tools, with a strong understanding of their functionalities.
• Experience in crafting targeted marketing initiatives based on customer data insights.
• Strong analytical skills with the ability to interpret complex datasets for strategic decision‑making.
• Excellent communication skills, both written and verbal, to convey ideas clearly.
• A proactive approach to problem‑solving and the ability to adapt strategies based on feedback.