Marketing Content Specialist

Brand it up; Mohali; On-site; INR 600,000 - 900,000; Full time

Job summary

Brand It Up in Mohali, India is seeking a Content Marketing Specialist with a strong creative eye and excellent aesthetic judgment to steer how brands look and communicate.

You will shape content strategy, visual direction, social media, copy, references, and execution, ensuring brand positioning across luxury to mass-market. Collaborate with designers, editors, and marketers to publish consistent, on-brand content.

Qualifications

• Brilliant aesthetic sense and strong visual judgment.
• Strong understanding of Canva and social media formats.
• Experience in social media, content marketing, branding, or digital agency.

Responsibilities

• Develop content ideas and strategies for brands across social media and digital platforms.
• Create and plan reels, carousels, static posts, stories, campaign concepts, and content series.
• Build content calendars aligned with brand positioning, audience, and marketing objectives.
• Understand the visual differences between luxury, premium, mass-premium, and mass-market brands and reflect the right positioning.
• Research references, trends, competitors, campaigns, creators, and visual directions for different brands.
• Create mood boards, visual references, creative directions, and content concepts.
• Write and refine hooks, captions, reel concepts, scripts, campaign lines, and social media copy.
• Work closely with designers, video editors, performance marketers, and account managers to execute content consistently.
• Review creatives before publishing and ensure they meet brand standards.
• Use Canva confidently for layouts, moodboards, and quick visual concepts.
• Use selected AI platforms for ideation, image/video generation, copy assistance, or research.
• Identify when AI-generated content looks off-brand and guide improvements to be polished.
• Adapt content for different audiences, industries, formats, and funnel stages.
• Contribute ideas for seasonal campaigns, product launches, brand storytelling, founder-led content, and performance creatives.
• Stay updated with social media, design, fashion, luxury branding, advertising, AI tools, and digital culture.

Skills

Creative eye

Aesthetic judgment

Brand positioning

Social media storytelling

Copywriting

Canva

AI content platforms

Content strategy

Collaboration

Brand differentiation

Tools

Canva

Job description

Brand It Up is looking for a Content Marketing Specialist with a strong creative eye, excellent aesthetic judgment, and the ability to understand how different brands should look, feel, and communicate.

This role is for someone who can look at a piece of content and instantly understand whether it feels luxury, premium, mass-premium, contemporary, youthful, editorial, or commercial.

You should be equally comfortable thinking about content strategy, visual direction, social media, copy, references, and execution.

Key Responsibilities

Brand It Up is looking for a Content Marketing Specialist with a strong creative eye, excellent aesthetic judgment, and the ability to understand how different brands should look, feel, and communicate.

This role is for someone who can look at a piece of content and instantly understand whether it feels luxury, premium, mass-premium, contemporary, youthful, editorial, or commercial.

You should be equally comfortable thinking about content strategy, visual direction, social media, copy, references, and execution.

• Develop content ideas and strategies for brands across social media and digital platforms.
• Create and plan reels, carousels, static posts, stories, campaign concepts, and content series.
• Build content calendars aligned with each brand’s positioning, audience, and marketing objectives.
• Understand the visual difference between luxury, premium, mass-premium, and mass-market brands and ensure content reflects the right positioning.
• Research references, trends, competitors, campaigns, creators, and visual directions for different brands.
• Create strong moodboards, visual references, creative directions, and content concepts.
• Write and refine hooks, captions, reel concepts, scripts, campaign lines, and social media copy.
• Work closely with designers, video editors, performance marketers, and account managers to execute content consistently.
• Review creatives before publishing and ensure they meet the brand’s visual and communication standards.
• Use Canva confidently for layouts, presentations, moodboards, social media creatives, and quick visual concepts.
• Use selected AI platforms for content ideation, image generation, video generation, copy assistance, research, or creative experimentation.
• Identify when AI-generated content looks artificial or off-brand and guide improvements to make outputs feel more polished and natural.
• Adapt content according to different audiences, industries, formats, and stages of the marketing funnel.
• Contribute ideas for seasonal campaigns, product launches, brand storytelling, founder-led content, and performance creatives.
• Stay updated with social media trends, design trends, fashion, luxury branding, advertising, AI tools, and digital culture.

What We’re Looking For

• Brilliant aesthetic sense and strong visual judgment.
• Ability to clearly differentiate between luxury, premium, mass-premium, and mass-market communication visually.
• Strong understanding of composition, typography, colours, imagery, references, styling, and overall visual hierarchy.
• Good understanding of Instagram, reels, carousels, social media storytelling, and digital content formats.
• Strong working knowledge of Canva.
• Familiarity with a few AI creative platforms for images, videos, ideation, or content creation.
• Good copywriting and communication skills.
• Ability to understand a brand quickly and maintain consistency across its content.
• Strong research skills and awareness of current content and creative trends.
• Ability to give clear creative feedback to designers and editors.
• Comfortable managing content for multiple brands with very different visual identities.
• Previous experience in social media, content marketing, branding, creative strategy, or a digital agency will be preferred.

You’ll Be a Strong Fit If

• You can look at two Instagram feeds and explain why one feels luxury while the other feels mass-premium.
• You understand that premium content is not created simply by using beige backgrounds and serif fonts.
• You know when a creative feels too cluttered, too commercial, too generic, or simply off-brand.
• You enjoy discovering references, building ideas, experimenting with AI, writing content, and turning a brand’s positioning into a distinctive visual language.
  

Bonus Skills

• Experience working with fashion, lifestyle, furniture, hospitality, beauty, D2C, or luxury brands.
• Understanding of Meta Ads and performance-driven content.
• Familiarity with AI tools for image generation, video generation, voice, editing, or creative production.
• Basic understanding of Photoshop, Figma, or other design tools.
• Experience with shoots, styling, content production, or creative direction.