Head of Content

Antal International; Delhi; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Antal International in Delhi, India seeks a Creative Director to lead content strategy and storytelling for luxury and premium brands. You will guide cross-functional teams to deliver high-impact campaigns and maintain a distinctive voice across digital, print, and experiential channels.

The role demands a decade of experience in content creation or editorial leadership, with a track record of elevating premium brand positioning and storytelling for discerning audiences.

Qualifications

• Strong writing and editing skills demonstrated across digital and traditional platforms.
• Proven ability to lead content teams and manage cross-functional collaboration.
• Deep understanding of premium fashion, lifestyle, or luxury branding.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with brand ethos and objectives.
• Drive a content calendar across channels to ensure consistent storytelling and timely execution.
• Translate brand philosophy into compelling narratives that strengthen premium positioning.
• Build, mentor, and manage a team of writers and content creators.
• Collaborate with design, marketing, and digital teams to ensure alignment with initiatives.
• Oversee high-quality, on-brand content including campaigns, social copy, video scripts, and newsletters.
• Maintain the brand voice and visual language across touchpoints.
• Use data-driven insights to measure content performance and inform strategy.

Skills

Content strategy

Editorial leadership

Brand storytelling

Team management

Writing & editing

Job description

• Develop and implement a comprehensive content strategy aligned with the brand's ethos, marketing goals, and business objectives.
• Drive a content calendar across channels (digital, print, social, in-store) to ensure consistent storytelling and timely execution.
• Translate the brand's unique philosophy into compelling narratives that strengthen its premium positioning.

Leadership & Team Management

• Build, mentor, and manage a team of writers and content creators.
• Foster a collaborative and innovative environment to encourage creativity and excellence within the team.
• Work closely with cross-functional teams, including visual design, marketing, design, and digital to ensure content aligns with broader brand initiatives.

Creative Direction & Execution

• Oversee the creation of high-quality, on-brand content, including campaign concepts, social media content and copy, video scripts, newsletters, and lookbooks.
• Maintain the brand's distinctive voice and visual language across all touchpoints.

Analytics & Optimization

• Use data-driven insights to measure content performance and inform future strategies.
• Stay updated on industry trends, consumer behavior, and emerging platforms to keep the brand relevant and forward-thinking.

WHAT WE ARE LOOKING FOR

• 10+ years of experience in content creation, editorial leadership, or brand storytelling, preferably in fashion, lifestyle, or luxury brands.
• Strong understanding of premium brand positioning and storytelling for a discerning audience.
• Exceptional writing and editing skills, with a keen eye for detail and design.
• Proficiency in managing content for both digital and traditional platforms.

REQUIRED TALENT COMPETENCIES & CHARACTERISTICS

• High degree of self-awareness / authenticity / shows vulnerability.
• Self-starter and Ability to lead and inspire. Strong sense of ownership and purpose
• Collaborative - Ability to influence without authority; and to communicate effectively with a diverse set of stakeholders.