Specialist - Creative & Content Marketing

Ivipanan; Surat; On-site; INR 420,000 - 720,000; Full time

Job summary

Ivipanan is seeking a Specialist – Creative & Content Marketing to lead how brands express themselves on social media and digital platforms. You will ideate and visualise content for social channels, organic campaigns, and collaborative efforts, guiding design and video teams with clear directions.

You will ensure every creative carries a strong idea, visual harmony, and brand purpose, developing campaigns, reviewing outcomes, and staying on trend.

Qualifications

• 2–3 years in a creative or digital agency.
• Excellent command of social media ideation across Meta, LinkedIn, and YouTube.
• Strong visual sense and ability to brief design and video teams effectively.
• Keen awareness of online trends, pop culture, and audience behaviour.
• Good communication and presentation skills.
• A portfolio of creatively ideated campaigns or social media work is highly preferred.

Responsibilities

• Develop monthly and weekly social media content ideas for brands across different sectors.
• Plan creative directions for regular content and topical campaigns.
• Visualise the look and feel of every idea before it reaches the design or video desk.
• Stay updated on social media trends, cultural moments, and viral formats that can inspire creative storytelling.
• Translate ideas into visual concepts, moodboards, storyboards or sketches
• Guide the design team on layout, tone, and typography that align with brand identity.
• Work closely with the video team to develop short-form content (reels, shorts, stories) with strong hooks.
• Approve all creative and caption content internally before client submission.
• Conceptualise organic campaign ideas and communication plans for brand launches, promotional campaigns and festive seasons.
• Draft campaign storylines, key messages, and visual directions.
• Review campaign outcomes and suggest creative improvements.

Skills

Social ideation

Brand storytelling

Visual briefing

Trend awareness

Communication skills

Portfolio preferred

Education

Mgmt degree

Fine Arts degree

Job description

As the Specialist – Creative & Content Marketing, you’ll be the creative mind behind how brands express themselves on social media and other digital platforms. You will ideate and visualise content for social media, organic campaigns, and collaborative campaigns, while guiding the design and video teams with clear directions.

You will play a crucial role in ensuring that every creative carries a strong idea, visual harmony, and brand purpose.

Key Responsibilities

Creative Ideation & Planning

• Develop monthly and weekly social media content ideas for brands across different sectors.
• Plan creative directions for regular content and topical campaigns.
• Visualise the look and feel of every idea before it reaches the design or video desk.
• Stay updated on social media trends, cultural moments, and viral formats that can inspire creative storytelling.
• Translate ideas into visual concepts, moodboards, storyboards or sketches
• Guide the design team on layout, tone, and typography that align with brand identity.
• Work closely with the video team to develop short-form content (reels, shorts, stories) with strong hooks.
• Approve all creative and caption content internally before client submission.

Campaign Development

• Conceptualise organic campaign ideas and communication plans for brand launches, promotional campaigns and festive seasons.
• Draft campaign storylines, key messages, and visual directions.
• Review campaign outcomes and suggest creative improvements.

Required Skills & Experience

• 2 to 3 years of experience in a creative or digital agency.
• Excellent command of social media ideation across Meta, LinkedIn, and YouTube.
• Strong visual sense and ability to brief design and video teams effectively.
• Keen awareness of online trends, pop culture, and audience behaviour.
• Good communication and presentation skills.
• A portfolio of creatively ideated campaigns or social media work is highly preferred.

Who Will Fit Best

• A graduate with a management or fine arts (Applied Arts) degree
• You think like a storyteller, not just a social media planner.
• You understand marketing communication, creative storytelling and are a good visualiser.
• You love sketching, scribbling, or voice-noting your ideas before explaining them to a designer.
• You can balance creativity with brand discipline.
• You enjoy working in a team that values trust, humour, and originality.