Marketing Content Specialist

Feedback AI; Bengaluru; Presencial; INR 600.000 - 1.000.000; Jornada completa

Descripción de la vacante

Feedback AI, Bengaluru-based AI evaluation platform, is seeking a Marketing Content Specialist to craft website copy, blogs, emails, social posts, and sales collateral. You will translate product features and user insights into compelling narratives and campaigns.

The role collaborates with product, sales, and customer success to plan content calendars, optimize for SEO and lead generation, ensure brand consistency, and analyze performance to refine strategy. On-site in Greater Bengaluru Area.

Formación

• Strong skills in marketing content writing across website, blogs, email, and social media.
• Experience creating content strategies and editorial calendars.
• Ability to research industry trends, customer needs, and competitor messaging.
• Excellent editing and proofreading to maintain brand voice and style.
• Knowledge of SEO, content marketing, and performance measurement.
• Experience working with cross-functional teams and incorporating feedback.
• Familiarity with HR tech or B2B SaaS in India tech hiring is a plus.
• Bachelor’s degree in Marketing/Comms or equivalent.

Responsabilidades

• Plan and execute content calendars aligned with marketing goals.
• Write marketing copy for website, blogs, emails, social media, and sales collateral.
• Optimize content for SEO and lead generation.
• Maintain brand consistency across channels.
• Analyze content performance and refine strategy.
• Collaborate with product, sales, and customer success teams.
• Stay informed about HR tech and AI trends to position Feedback AI.

Conocimientos

Marketing content writing

Content strategy

Editing/proofreading

SEO/digital marketing fundamentals

Cross-functional collaboration

HR tech familiarity / B2B SaaS

Educación

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Descripción del empleo

Company Description

Feedback AI is an AI evaluation platform designed for hiring teams to streamline the end-to-end recruitment workflow. The platform enables users to post roles, generate AI-driven assessments from job descriptions, rank applicants by fit, score responses, schedule meetings, and chat with candidates in one unified experience. Recruiters and hiring managers use Feedback AI to quickly shortlist candidates who match role requirements, location, compensation range, and culture profile, then conduct structured, data-informed screenings instead of relying on keyword-based resume reviews. Built in Bengaluru and focused on India tech hiring, Feedback AI is shaping a more efficient and transparent hiring process for technology organizations.

Role Description

The Marketing Content Specialist will create and manage content that clearly communicates Feedback AI’s value to recruiters, hiring managers, and HR leaders. This full-time, on-site role in the Greater Bengaluru Area involves writing marketing copy for the website, blogs, email campaigns, social media, and sales collateral, as well as developing case studies and product explainer content. The specialist will collaborate with product, sales, and customer success teams to translate product features and customer insights into compelling narratives and campaigns. Day-to-day responsibilities include planning and executing content calendars, optimizing content for SEO and lead generation, ensuring brand consistency across channels, and analyzing content performance to refine strategy. The role also includes staying informed about HR tech and AI trends to position Feedback AI effectively in the market.

Qualifications

• Strong skills in marketing content writing, including website copy, blogs, email campaigns, and social media content.
• Experience developing content strategies and editorial calendars aligned with marketing and business goals.
• Ability to research industry trends, customer needs, and competitor positioning to inform content topics and messaging.
• Proficiency in editing and proofreading to ensure clarity, accuracy, and adherence to brand voice and style guidelines.
• Knowledge of digital marketing fundamentals, including SEO, content marketing, and performance measurement.
• Comfort collaborating with cross-functional teams (product, sales, customer success) and incorporating feedback into content.
• Familiarity with HR tech, recruitment, or B2B SaaS is an advantage, especially in the India tech hiring ecosystem.
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.
• Ability to work on-site in the Greater Bengaluru Area and manage multiple projects with attention to detail and deadlines.