Marketing Content Specialist

IGS; Bengaluru; On-site; INR 1,000,000 - 2,000,000; Full time

Benefits offered by this job

Annual bonus

Health insurance

Exposure to international markets

Autonomy and mentorship

Collaborative culture

Job summary

IGS in Bengaluru is seeking a Content Marketer to craft blogs, social media, web copy and video content for international clients. You’ll own multi-channel campaigns and shape messaging across regions.

We value excellent English writing, a passion for puzzles, and 2+ years in content marketing for a B2B tech startup. Proficiency with WordPress, HubSpot, Ahrefs/Semrush, and Google Ads is a plus. AI tooling encouraged.

Qualifications

• 2+ years of content marketing experience in a B2B tech startup preferred
• Excellent English writing, copy-editing and proofreading skills
• Experience with WordPress, HubSpot, Ahrefs or Semrush, and Google Ads
• International exposure or multilingual knowledge
• Ability to work with AI tools while maintaining human judgment

Responsibilities

• Create compelling marketing content and collateral communicating the platform’s value, features, use cases, and customer benefits
• Plan and execute multi-channel content campaigns across audiences and regions to drive awareness, engagement, traffic, and product adoption
• Write SEO- and AI-friendly content for blogs, newsletters, landing pages, outreach campaigns, brochures and other channels
• Own the social media content calendar and ensure timely, consistent, and on-brand content delivery
• Collaborate with product, design, sales, and marketing teams to turn product insights and customer stories into engaging content
• Support events and campaigns with relevant presentations, one-pagers, promotional assets, and other collateral
• Build and engage communities of puzzle creators, enthusiasts, educators, and businesses using the platform
• Track content and campaign performance using relevant analytics tools and optimize based on data and experimentation
• Monitor customer needs, industry trends, competitors, and content opportunities to keep messaging relevant and differentiated

Skills

Excellent English writing

Content marketing experience

Multichannel content planning

SEO/content optimisation

Marketing tools proficiency

AI tools familiarity

Tools

WordPress

HubSpot

Ahrefs

Semrush

Google Ads

Job description

Job Description

Job description: Content Marketer (Bangalore)

About The Client

Our client is a growth-stage B2B SaaS company that builds a digital games and engagement platform used by publishers, brands, educators and corporate teams. Its customers are almost entirely international, mainly in Europe and the US, and the company has dual headquarters in San Francisco and Bangalore. The Bangalore team works out of a co‑working office. The business and marketing team is small (around ten people), so marketing hires get real ownership, close access to the founders, and room to build the function rather than just run it.

Job Details

Salary Range: ₹ 10-20 Lacs PA

About The Role

As a content marketer at our client, you will create excellent content pieces (blogs, social media, web content, video content) targeted at the client’s international customers and community. Your content will reach tens of thousands of influential people, using the great brand the client already has. You will be an integral part of the marketing team.

What You’ll Do

• Create compelling marketing content and collateral that communicates the platform’s value, features, use cases, and customer benefits
• Plan and execute multi-channel content campaigns across audiences and regions to drive awareness, engagement, traffic, and product adoption
• Write high-quality, SEO- and AEO-friendly content for blogs, newsletters, landing pages, outreach campaigns, brochures and other channels
• Own the social media content calendar and ensure timely, consistent, and on-brand content delivery
• Collaborate with product, design, sales, and marketing teams to turn product insights and customer stories into engaging content
• Support events and campaigns with relevant presentations, one-pagers, promotional assets, and other collateral
• Build and engage communities of puzzle creators, enthusiasts, educators, and businesses using the platform
• Track content and campaign performance using relevant analytics tools and optimize based on data and experimentation
• Monitor customer needs, industry trends, competitors, and content opportunities to keep messaging relevant and differentiated

What We’re Looking For

• Excellent English writing, copy-editing, and proofreading skills, with strong command of grammar and tone
• A personal interest in puzzles: crosswords, sudokus, jigsaws or any other kind
• Ideally, 2 years of experience in content marketing, ideally at a B2B tech startup. More experience is welcome.
• Creative, detail-oriented, organized, and hands‑on, with a strong eye for quality
• Adaptable, proactive, and eager to learn in a fast‑paced startup environment
• Proficiency with marketing and content tools such as WordPress, HubSpot, Ahrefs or Semrush, and Google Ads
• International exposure or knowledge of multiple languages
• Ability to work effectively with AI tools, but not be completely dependent on them

Benefits

• Salary comparable to that of Tech MNCs and commensurate with experience
• Annual bonus based on individual and company performance
• Employee and family health insurance cover for Rs. 5 lakhs per year
• Exposure to international markets
• Excellent work culture (supportive, collaborative, autonomy, mentorship, fun, team, learning environment for professional development)
• High-quality team, work with the best

Growth Paths

This role is a great gateway to a career in content, marketing and possibly sales roles. You can expect to work on fast‑paced and innovative projects with a world‑class team. The client is based out of a WeWork office in Bangalore. This is a great opportunity for someone who wants to get into a product management role. As a creative team, they work closely together in the office, and work‑from‑office all days of the week is required.