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Job Title: Content Marketing Specialist
We’re now looking for a Content Marketing Specialist to help accelerate growth and elevate brand presence. You’ll partner with our Growth Marketing Manager to craft compelling content, execute campaigns, and engage our community across multiple channels.
This is your chance to join a mission-driven startup at the intersection of fintech, wellness, and benefits innovation—and grow your marketing skills in a fast-moving, collaborative environment.
What You’ll Do
Content Creation
- Write and produce long-form blog articles, short-form educational content, guides, whitepapers, lead magnets, infographics, and videos.
Social Media & Community
- Manage and grow our LinkedIn community and other relevant platforms.
- Schedule posts, engage with followers, and track industry conversations.
- Support our brand positioning and thought leadership efforts.
SEO & Reporting
- Assist with SEO activities including link building, keyword research, and citations.
- Monitor KPIs such as CTRs, open rates, and lead quality.
- Track competitor and market trends in financial wellness and benefits tech.
CRM & Lead Generation
- Support lead generation campaigns and maintain CRM hygiene.
- Assist with automation workflows.
Event Support
- Help coordinate webinars, virtual events, and activations.
What You Bring
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2–3 years of experience in B2B content and/or growth marketing (fintech, SaaS, wellness, or insurtech strongly preferred).
- Strong grasp of digital marketing and tools like HubSpot, Canva, Google Analytics, Notion, or LinkedIn Ads.
- Excellent writing and communication skills for a professional audience.
- Analytical mindset with the ability to optimize campaigns based on data.
- Creative, resourceful, and self-motivated.
- Thrives in a collaborative startup environment.
Why Join Us
- Be part of shaping the future of financial wellness.
- Work in a supportive, inclusive culture rooted in design thinking and continuous learning.
- See your work directly help people live healthier financial lives.
- Enjoy flexible, remote-first work culture.
Skills: content creation,crm management,lead generation,crm,social media management,writing,seo,tools: hubspot, canva, google analytics, notion, linkedin ads,content marketing,campaigns,digital marketing,analytical skills
Seniority level
Employment type
Job function
Job function
Marketing and SalesIndustries
IT Services and IT Consulting
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