Content Writer

Orcapod Consulting Services; Hyderabad; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Orcapod Consulting Services is seeking a marketing campaigns specialist to plan, deliver, and optimize campaigns across multiple channels. You will define audiences, messages, timelines, and coordinate launches with internal teams.

You will create compelling content, measure performance, and drive improvements based on feedback, ensuring brand standards and clear value propositions across intranet, email, newsletters and leadership communications.

Qualifications

• Experience planning and delivering marketing or communications campaigns.
• Excellent writing and editing skills, with the ability to make complex business information clear and persuasive.
• Experience developing content for multiple audiences and channels.
• Strong project management and stakeholder coordination skills, including managing reviews, dependencies, and deadlines.
• Comfort using campaign measures and audience feedback to evaluate and improve performance.
• Attention to detail and sound judgment in applying brand and quality standards.

Responsibilities

• Plan and deliver campaigns across audiences, objectives, messages, plans, timelines, and channel calendars.
• Develop compelling messaging translating priorities into value propositions, headlines, case studies, and calls to action.
• Create and coordinate content such as case studies, testimonials, and digital assets; review for clarity, quality, and brand consistency.
• Manage communications channels across intranet, newsletters, email, leadership communications, and Viva Engage.
• Coordinate stakeholders and delivery: gather input, reviews, approvals, maintain plans, track dependencies, keep on schedule.
• Measure and improve performance: set campaign measures, monitor engagement, assess results, recommend adjustments.

Skills

Campaign planning

Copywriting & editing

Content development

Project management

Campaign measurement

Branding & quality

Job description

What youll do

• Plan and deliver campaigns: Define audiences, objectives, key messages, plans, timelines, and channel calendars. Coordinate launches and track delivery across internal and customer-facing campaigns.
• Develop compelling messaging: Translate business priorities, past work, and results into value propositions, campaign messages, headlines, case studies, leadership communications, and calls to action.
• Create and coordinate content: Develop campaign concepts and content such as case studies, testimonials, presentations, and digital assets. Partner with designers, leaders, and other teams; review materials for clarity, quality, and brand consistency.
• Manage communications channels: Coordinate campaigns across channels such as intranet pages, newsletters, email, leadership communications, and Viva Engage. Adapt content and publishing schedules for different audiences and channels.
• Coordinate stakeholders and delivery: Gather input, manage reviews and approvals, maintain project plans, track dependencies, and keep work on schedule.
• Measure and improve performance: Set campaign measures, monitor engagement and feedback, assess results, and recommend adjustments to improve effectiveness.

What youll bring

• Experience planning and delivering marketing or communications campaigns.
• Excellent writing and editing skills, with the ability to make complex business information clear and persuasive.
• Experience developing content for multiple audiences and channels.
• Strong project management and stakeholder coordination skills, including managing reviews, dependencies, and deadlines.
• Comfort using campaign measures and audience feedback to evaluate and improve performance.
• Attention to detail and sound judgment in applying brand and quality standards.