Marketing Communications Executive

Delifrance India; New Delhi, Gurugram District; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Delifrance India is seeking a creative and analytical marketing professional to shape our brand strategy across digital channels. You will conduct insightful market research to define the audience and plan paid media campaigns for broad reach.

You will drive aggregator partnerships, oversee PR campaigns, and design campaigns and events. You will also plan store openings and coordinate online/offline promotions to fuel growth.

Qualifications

• The candidate should be able to conduct insightful market research to establish a marketing strategy that reaches the target audience.
• They should be comfortable evaluating the marketing process and working to critique and improve its outcomes.

Responsibilities

• Devising digital marketing strategy for Omni channel platform to drive engagement across all digital channels by planning and running paid media campaigns across social media platforms, Google and SMS marketing.
• Driving the online aggregators & delivery partner tie ups for business growth & promotion food aggregators & B2C website; managing and executing PR campaigns for the brand.
• Planning, designing and executing marketing campaigns and events; planning ATL, BTL and TTL marketing strategies.
• Managing new product/brand listing and promotion across internal & external channels.
• Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy.
• Managing the social media platforms and the website of the brand; planning new store opening strategies.

Skills

Market research

Digital marketing

Campaign management

Job description

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

• :Devising digital marketing strategy for Omni channel platform to drive engagement across all digital channels by planning and running paid media campaigns across social media platforms, Google and SMS marketing.
• Driving the online aggregators & delivery partner tie ups for business growth & promotion food aggregators & B2C website. Managing and executing PR Campaigns for the brand. Planning, designing and executing marketing campaigns and events. Planning ATL, BTL and TTL marketing strategies.
• Managing new product/brand listing and promotion across the internal & external channels.
• Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy.
• Managing the social media platforms and the website of the brand. Planning new store opening strategies.
• Conducting and monitoring market research on the competitors and the F&B industry. Create online and offline marketing contents/copywriting.