Marketing Executive

International Institute Of Business Studies; Punjab; On-site; INR 900,000 - 1,400,000; Full time

Job summary

International Institute Of Business Studies in Punjab is seeking a marketing leader to design and execute multi-channel campaigns across digital, social, and traditional platforms.

You will manage budgets, conduct market research, lead a team of marketing specialists, track KPIs with analytics, and collaborate with sales and product teams to launch new offerings. Strong communication and strategic thinking are essential for success.

Qualifications

• Design multi-channel marketing campaigns across digital, social, and traditional platforms.

Responsibilities

• Budget management: allocate funds, track spending, and optimize ROI.
• Market research: analyze consumer behavior, track industry trends, and study competitors.
• Team leadership: supervise, mentor, and guide marketing specialists or external agency partners.
• Performance tracking: measure KPIs using web analytics and CRM tools to adjust ongoing plans.
• Cross-functional collaboration: partner with sales and product teams to align messaging and launch new offerings.

Job description

• Design multi-channel marketing campaigns across digital, social, and traditional platforms.
• Budget Management: Allocate funds, track spending, and optimize return on investment (ROI).
• Market Research: Analyze consumer behavior, track industry trends, and study competitors.
• Team Leadership: Supervise, mentor, and guide marketing specialists or external agency partners.
• Performance Tracking: Measure key performance indicators (KPIs) using web analytics and CRM tools to adjust ongoing plans.
• Cross-Functional Collaboration: Partner with sales and product teams to align messaging and launch new offerings. [1, 2, 3, 4, 5, 6, 7]Role & responsibilities

Preferred candidate profile