Marketing Communications

Linde Engineering; Vadodara; On-site; INR 500,000 - 750,000; Full time

Job summary

Linde Engineering in India is seeking an experienced Content Marketing and Communications professional to manage and optimize website content, craft press releases, newsletters, and marketing collateral, and lead B2B social media initiatives.

You will translate complex technical information into customer-focused content, drive digital marketing campaigns, and collaborate with cross-functional teams to support branding and corporate communications.

Qualifications

• Proven experience creating and managing web content and marketing collateral.
• Ability to translate technical information into customer-focused content.
• Experience in digital and social media marketing for B2B audiences.

Responsibilities

• Manage and continuously optimize website content to enhance visibility, engagement, and user experience.
• Develop high-quality content including press releases, newsletters, marketing collateral, web content, and landing pages.
• Create and translate technical information into compelling customer-focused content.
• Drive B2B social media strategy, content planning, and channel management.
• Support integrated marketing and communication campaigns across digital channels.
• Collaborate with business and technical stakeholders to develop impactful internal and external communications.

Skills

Website Management

Content Strategy

Technical Writing

Press Releases

Newsletters

B2B Social Media

LinkedIn Marketing

Digital Marketing

Landing Pages

Brand Communications

Corporate Communications

Copywriting

Editorial Planning

Job description

• Manage and continuously optimize website content to enhance visibility, engagement, and user experience.
• Develop high-quality content including press releases, newsletters, marketing collateral, web content, and landing pages.
• Create and translate technical information into compelling customer-focused content.
• Drive B2B social media strategy, content planning, and channel management.
• Support integrated marketing and communication campaigns across digital channels.
• Collaborate with business and technical stakeholders to develop impactful internal and external communications.

• Website Management
• Content Strategy
• Technical Writing
• Press Releases
• Newsletters
• B2B Social Media
• LinkedIn Marketing
• Digital Marketing
• Landing Pages
• Brand Communications
• Corporate Communications
• Copywriting
• Editorial Planning

Key Responsibilities

• Manage and continuously optimize website content to enhance visibility, engagement, and user experience.
• Develop high-quality content including press releases, newsletters, marketing collateral, web content, and landing pages.
• Create and translate technical information into compelling customer-focused content.
• Drive B2B social media strategy, content planning, and channel management.
• Support integrated marketing and communication campaigns across digital channels.