Marketing Communication Officer

Fosroc Chemicals; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Fosroc Chemicals is seeking a Marketing Communication Officer to craft and manage integrated marketing initiatives. The role focuses on content development for digital, print, and social platforms, aligning messaging with brand guidelines, and coordinating campaigns across teams and agencies.

The ideal candidate will write and edit compelling content, support product launches, and track campaign performance while upholding brand integrity and consistent communication across channels.

Qualifications

• Bachelor's degree in Marketing Communications / Public Relations / Journalism or related field.
• Desirable: Bachelor's of Science / Master's degree or professional marketing certification.

Responsibilities

• Develop and execute integrated marketing communications plans aligned with business goals.
• Ensure consistency of brand identity, messaging, and tone across all communication channels.
• Manage communication calendars and campaign schedules.
• Write, edit, and proofread content for digital, print, and social media platforms.
• Develop engaging content for websites, email campaigns, and corporate communications.
• Coordinate with subject matter experts and stakeholders to create compelling marketing assets.
• Support social media strategy and content execution.
• Monitor and manage corporate digital channels.
• Collaborate with digital marketing teams to optimize content performance and audience engagement.
• Assist in planning and executing product launches, events, webinars, and promotional campaigns.
• Coordinate with internal teams, agencies, vendors, and designers to deliver marketing initiatives on time.
• Track campaign performance and prepare post-campaign analysis reports.
• Protect and strengthen the companys brand image and reputation.
• Ensure compliance with branding and corporate communication guidelines.
• Monitor competitor communications and market trends.
• Measure effectiveness of communication campaigns using relevant KPIs.
• Prepare regular reports on marketing communication activities and outcomes.
• Provide recommendations for continuous improvement based on data insights.

Skills

Content writing

Editing & proofreading

Digital marketing

Campaign planning

Brand management

Stakeholder coordination

Analytics & KPIs

Education

Bachelor's degree in Marketing Communications/PR/Journ Journalism

Bachelor of Science / Master’s degree or marketing certification

Tools

CMS platforms

Social media management tools

Analytics tools

Job description

Role & responsibilities

Objective of the role

The Marketing Communication Officer is responsible for developing, implementing, and managing internal and external communication initiatives that enhance brand awareness, drive customer engagement, and support business objectives. This role involves creating marketing content, coordinating campaigns, managing communication channels, and ensuring consistent brand messaging across all platforms.

Key Areas of Responsibility

ESSENTIAL

Marketing Communications

• Develop and execute integrated marketing communication plans aligned with business goals.
• Ensure consistency of brand identity, messaging, and tone across all communication channels.
• Manage communication calendars and campaign schedules.

Content Development

• Write, edit, and proofread content for digital, print, and social media platforms.
• Develop engaging content for websites, email campaigns, and corporate communications.
• Coordinate with subject matter experts and stakeholders to create compelling marketing assets.

Digital Marketing Support

• Support social media strategy and content execution.
• Monitor and manage corporate digital channels.
• Collaborate with digital marketing teams to optimize content performance and audience engagement.

Campaign Management

• Assist in planning and executing product launches, events, webinars, and promotional campaigns.
• Coordinate with internal teams, agencies, vendors, and designers to deliver marketing initiatives on time.
• Track campaign performance and prepare post-campaign analysis reports.

Brand Management

• Protect and strengthen the companys brand image and reputation.
• Ensure compliance with branding and corporate communication guidelines.
• Monitor competitor communications and market trends.

SECONDARY

Reporting & Analytics

• Measure effectiveness of communication campaigns using relevant KPIs.
• Prepare regular reports on marketing communication activities and outcomes.
• Provide recommendations for continuous improvement based on data insights.

Preferred candidate profile

ESSENTIAL

Bachelor's degree in Marketing Communications / Public Relations / Journalism or a related field.

DESIRABLE/PREFERRED

Bachelor of Science / Master's degree or professional marketing certification is an advantage.