Marketing Cloud Interaction Studio Developer(Sr. Associate)

Heptarc; Delhi; On-site; INR 2,200,000 - 3,200,000; Full time

Job summary

Heptarc in India is seeking a seasoned data-driven marketer to design and implement client data platform solutions. You will work with data integration technologies, map data sources to CDP objects, and collaborate across teams to deliver personalized customer experiences.

The role requires strong SQL skills, hands-on CDP experience, and familiarity with Salesforce Marketing Cloud. You will drive data cleansing, model data relationships, and support end-to-end lifecycle of personalization

Qualifications

• 5+ years of hands-on marketing data experience (MarTech/Analytics).
• Minimum 1 year implementing a Customer Data Platform (CDP).
• 2+ years of SQL experience.
• Bachelor's degree or equivalent.
• Experience with data management, transformation, ETL, using cloud tools.
• Experience in personalization solution life cycle.
• Salesforce experience (Marketing Cloud, Sales/Service Cloud) is a plus.

Responsibilities

• Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies.
• Identify data points required to enable use cases
• Analyze data for usability in CDP
• Identify data cleansing requirements
• Map data sources to CDP data objects
• Map data fields to CDP data fields
• Identify the need to custom CDP objects
• Determine the relationship between CDP data objects
• Identify the appropriate primary and secondary keys for each object
• Determine the specific unification algorithms required for the data of a given client
• Design test data to test the data model and unification algorithms
• Execute complex system tests
• Create web pages and tests on Salesforce Interaction Studios utilizing your knowledge expertise of CSS/HTML/JavaScript
• Collaborate with cross functional teams in creating full landing page templates
• Monitor and maintain existing interaction studio templates and campaigns
• Set timelines of deliverables and expectations with all parties involved in a timely manner
• Make content updates in website which are requested via email/ ticketing system
• Troubleshoot code and conduct QA review for all Salesforce Interaction Studio campaigns and templates
• Strong problem solving and troubleshooting skills with the ability to make good judgment

Skills

Data visualization

Analytical thinking

Communication

Problem solving

Education

Bachelor's degree

Tools

SQL

Salesforce Marketing Cloud

ETL tools

Cloud platforms

Job description

Location: Gurgaon office (Delhi/NCR region ONLY)
EXP-6-10 Years
Job type- Contract with client

Job Description:

• Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies
• Identify data points required to enable use cases
• Analyze data for usability in CDP
• Identify data cleansing requirements
• Map data sources to CDP data objects (which requires detailed knowledge of the CDP data model)
• Map data fields to CDP data fields
• Identify the need to custom CDP objects
• Determine the relationship between CDP data objects
• Identify the appropriate primary and secondary keys for each object
• Determine the specific unification algorithms required for the data of a given client
• Design test data to test the data model and unification algorithms
• Execute complex system tests
• Create web pages and tests on Salesforce Interaction Studios utilizing your knowledge expertise of CSS/HTML/JavaScript.
• Collaborate with cross functional teams in creating full landing page templates.
• Monitor and maintain existing interaction studio templates and campaigns.
• Set timelines of deliverables and expectations with all parties involved in a timely manner.
• Make content updates in website which are requested via email/ ticketing system
• Troubleshoot code and conduct QA review for all Salesforce Interaction Studio campaigns and templates.
• Strong problem solving and troubleshooting skills with the ability to make good judgment

Qualifications:

• 5+ years of hands-on experience with marketing data in MarTech and/or Marketing Data & Analytics space.
• Minimum 1-year implementation experience for one or more Customer Data Platforms
• Minimum 2-year hands on SQL experience
• Bachelor's degree or equivalent
• 2+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
• Experience managing large-scale full-life cycle implementation of personalization solution
• Strong aptitude toward communicating complex business and technical concepts using visualization and modeling aids. Ability to conceptualize and design sophisticated wireframes, workflows, and diagrams
• Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.)