Marketing Cloud Interaction Studio Developer(Manager)

Heptarc; Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Heptarc in Gurgaon (Delhi/NCR) seeks an experienced data/MarTech professional on a contract basis to design and implement CDP data solutions. You will map data sources to CDP objects, identify data points for use cases, and support personalization initiatives.

You will collaborate with cross-functional teams on landing page templates and campaigns, and QA Salesforce Interaction Studio campaigns with CSS/HTML/JS. Strong SQL and data transformation skills are essential.

Qualifications

• 5+ years of hands-on experience with marketing data in MarTech and/or Marketing Data & Analytics space.

Responsibilities

• Design and implement data integration solutions for client customer experience strategies.

Skills

SQL

Data transformation

ETL

Data modeling

Salesforce Marketing Cloud

Campaign personalization

Data integration

Education

Bachelor's degree or equivalent

Tools

Salesforce

Job description

Location: Gurgaon office (Delhi/NCR region ONLY)
EXP-12+ Years
Job Type-Contract with client

Job Description

• Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies
• Identify data points required to enable use cases
• Analyze data for usability in CDP
• Identify data cleansing requirements
• Map data sources to CDP data objects (which requires detailed knowledge of the CDP data model)
• Map data fields to CDP data fields
• Identify the need to custom CDP objects
• Determine the relationship between CDP data objects
• Identify the appropriate primary and secondary keys for each object
• Determine the specific unification algorithms required for the data of a given client
• Design test data to test the data model and unification algorithms
• Execute complex system tests
• Create web pages and tests on Salesforce Interaction Studios utilizing your knowledge expertise of CSS/HTML/JavaScript.
• Collaborate with cross functional teams in creating full landing page templates.
• Monitor and maintain existing interaction studio templates and campaigns.
• Set timelines of deliverables and expectations with all parties involved in a timely manner.
• Make content updates in website which are requested via email/ ticketing system
• Troubleshoot code and conduct QA review for all Salesforce Interaction Studio campaigns and templates.
• Strong problem solving and troubleshooting skills with the ability to make good judgment

Qualifications

• 5+ years of hands-on experience with marketing data in MarTech and/or Marketing Data & Analytics space.
• Minimum 1-year implementation experience for one or more Customer Data Platforms
• Minimum 2-year hands on SQL experience
• Bachelor's degree or equivalent
• 2+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
• Experience managing large-scale full-life cycle implementation of personalization solution
• Strong aptitude toward communicating complex business and technical concepts using visualization and modeling aids. Ability to conceptualize and design sophisticated wireframes, workflows, and diagrams
• Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.)