Digital Marketing Manager, India | CFD FX

JF Talent Consulting Group (Global); Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading financial services consultancy is seeking a Digital Marketing Manager in Mumbai, India. In this role, you will manage diverse marketing teams, develop effective marketing strategies, and work towards enhancing customer retention. The ideal candidate possesses a Bachelor's degree in Marketing or a related field, with a minimum of 3-5 years of experience in the finance industry. Excellent analytical and communication skills are essential. Experience in the FX industry is a plus. Join us to help scale our marketing operations across the APAC region.

Qualifications

• Minimum 3-5 years of experience in the finance industry.
• Experience in the FX industry is an advantage.
• Proven track record of successfully leading and motivating the team.

Responsibilities

• Report to the Director of APAC and manage marketing teams in various countries.
• Establish marketing team structure and lead the team to achieve goals.
• Develop retention marketing strategy to increase repeat customers.
• Conduct market research and identify trends and insights.

Skills

Strong analytical skills

Excellent communication skills

Team leadership

Detail-oriented

Education

Bachelor's degree or above in Marketing, PR, Communication

Job description

Digital Marketing Manager, India | CFD FX

About Our Client

One of the fastest-growing CFD brokers, with growth to nearly 250 employees since 2022. Holding licenses of CYSEC (Cyprus Securities and Exchange Commission), FSCA (Financial Sector Conduct Authority), and ASIC (Wholesale). With international offices in Hong Kong, Taiwan, Malaysia, Thailand, Indonesia, India, and Cyprus.

About The Role

• Report to the Director of APAC and manage marketing teams in various countries
• Establish the marketing team structure and lead the team to achieve goals and project milestones
• Plan and develop lead acquisition campaigns, achieve lead quantity, and lead quality target
• Develop a go-to-market plan for potential new markets
• Develop a retention marketing strategy and plan to increase repeat customers
• Manage the branding marketing for local and regional marketing activities including promotions, online marketing, CRM, and events
• Develop digital marketing strategy including SEO / SEM, database, and social media.
• Evaluate the effectiveness of each channel and optimize the results.
• Conduct market research and identify trends and insights into new technology and market
• Collaborate with agencies and other vendor partners
• Utilize CRM system to evaluate customers' data and evaluate current and potential customers' activities.
• Research and analyse market trends, adjust business strategy to adapt
• Marketing forecasting and budgets, setting and achieving targets
• Adhere to and implement corporate culture across fellow countries

Requirements

• Bachelors degree or above in Marketing, PR, Communication
• Minimum 3-5 years of experience in the finance industry
• Experience gained from the FX industry would be an advantage
• A proven track record of successfully leading and motivating the team
• Strong analytical skills and detail-minded
• Excellent communication & interpersonal skills