Marketing & Branding Manager

Jain International Trade Organisation - India; Meerut; On-site; INR 500,000 - 700,000; Full time

Job summary

Jain International Trade Organisation - India is seeking a Growth & Outreach Manager to enhance student acquisition and engagement. In this role, you will develop and execute campaigns aimed at increasing platform adoption among students from Classes 6-12 and build partnerships with educational institutions.

The ideal candidate will have mid-level experience in digital marketing and the ability to connect with school communities. Our mission is to make quality education accessible to every student.

Qualifications

• Energetic and results-driven professional with experience in user acquisition and digital marketing.
• Strong communication skills for school outreach and community building.
• Familiarity with digital campaigns on social media platforms.

Responsibilities

• Increase student registrations across Classes 6–12.
• Drive Daily Active Users (DAU) and Monthly Active Users (MAU).
• Connect with school principals and conduct platform demonstrations.
• Promote diagnostic assessments as a student improvement tool.

Job description

We are a fast-growing EdTech platform dedicated to helping students from Classes 6–12 learn more effectively through personalized, chapter-wise learning. Our platform is completely free and offers innovative learning resources including Diagnostic Assessments, Podcast Lessons, Topic-wise Notes, Mind Maps, Question Banks, Interactive Presentations, and Performance Analytics. Our mission is to make quality education accessible to every student and help them identify and improve their learning gaps.

We are looking for an energetic and results‑driven Growth & Outreach Manager to drive student acquisition, school partnerships, community growth, and platform engagement.

• Job Type: Full Time (Permanent)
• Work Mode: Onsite
• Experience: Mid Level

Responsibilities

• User Acquisition
  • Increase student registrations across Classes 6–12.
  • Drive Daily Active Users (DAU) and Monthly Active Users (MAU).
  • Develop and execute growth campaigns to increase platform adoption.
  • Identify new acquisition channels and growth opportunities.
• School Outreach
  • Connect with school principals, coordinators, and academic heads.
  • Schedule and conduct platform demonstrations.
  • Build and manage school partnerships.
  • Organize teacher orientation and onboarding sessions.
  • Develop relationships with educational institutions and coaching centers.
• Parent Marketing
  • Promote diagnostic assessments as a student improvement tool.
  • Build and manage parent communities through WhatsApp and social media.
  • Create awareness campaigns targeting parents and guardians.
  • Conduct webinars and online engagement activities for parents.
• Digital Marketing
  • Plan and manage Meta (Facebook & Instagram) advertising campaigns.
  • Execute YouTube marketing initiatives.
  • Manage Instagram Reels and short‑form video campaigns.
  • Grow Facebook communities and engagement.
  • Implement SEO strategies to increase organic traffic.
  • Create and execute content marketing campaigns.
  • Monitor campaign performance and optimize ROI.
• Community Building
  • Manage Telegram, WhatsApp, Reddit, Discord, and Twitter communities.
  • Build and nurture student learning communities.
  • Encourage engagement through challenges, quizzes, contests, and discussions.
  • Develop student ambassador and referral programs.
• Partnerships
  • Build partnerships with schools and educational organizations.
  • Collaborate with educational influencers and content creators.
  • Develop relationships with teacher communities and academic networks.
  • Explore strategic collaborations to increase platform reach.