Business Development & Marketing – Pre-Sales (EdTech)

Academian Inc; Pune District; On-site; INR 446,000 - 781,000; Full time

Benefits offered by this job

Health Insurance for Employee+Spouse+2

Term Life Insurance

GPA – For Employee

Compliance – PF and Gratuity

Job summary

Academian, a carve-out of the 22-year-old Intraedge Inc., is seeking a Business Development & Marketing Analyst to support market research, data analysis, and content development for the U.S. education and EdTech sectors.

You will research prospective clients, competitors, and trends; prepare reports in Excel; manage LinkedIn content; and help develop thought leadership with leadership. Excellent English communication is essential.

Qualifications

• Bachelor's or postgraduate degree in Business, Marketing, Economics, or Analytics.
• Excellent English communication and writing skills.
• Strong research, analytical, and data interpretation skills.
• Proficiency in Excel, including Pivot Tables and lookup functions.
• Hands-on experience with LinkedIn marketing and content creation.
• Ability to manage multiple tasks, work independently, and meet deadlines.

Responsibilities

• Research prospective clients, competitors, and industry trends.
• Identify business opportunities through company and market analysis.
• Create company profiles, research reports, and client briefs.
• Manage LinkedIn content, including posts, articles, and newsletters.
• Develop thought leadership content in collaboration with leadership.
• Analyze data and prepare reports using Excel.
• Track marketing performance and support sales and business development teams.

Skills

Market research

Data analysis

Content creation

LinkedIn marketing

Excel (Pivot)

Time management

Education

Business degree

Marketing degree

Analytics degree

Tools

LinkedIn Analytics

Qualtrics

Lightcast

Website analytics

Job description

Role: Business Development & Marketing Analyst

Years Of Experience: 1-3 Years

Role Overview

We are looking for an analytical and proactive professional to support business development and marketing initiatives in the U.S. education and EdTech sectors through market research, data analysis, and content development.

Key Responsibilities

• Research prospective clients, competitors, and industry trends.
• Identify business opportunities through company and market analysis.
• Create company profiles, research reports, and client briefs.
• Manage LinkedIn content, including posts, articles, and newsletters.
• Develop thought leadership content in collaboration with leadership.
• Analyze data and prepare reports using Excel.
• Track marketing performance and support sales and business development teams.

Required Skills & Qualifications

• Bachelor's or postgraduate degree in Business, Marketing, Economics, or Analytics.
• Excellent English communication and writing skills.
• Strong research, analytical, and data interpretation skills.
• Proficiency in Excel, including Pivot Tables and lookup functions.
• Hands‑on experience with LinkedIn marketing and content creation.
• Ability to manage multiple tasks, work independently, and meet deadlines.

Preferred Skills

• Exposure to Education, EdTech, Publishing, or B2B marketing.
• Knowledge of Lightcast, Qualtrics, LinkedIn Analytics, or website analytics tools.

Our Offerings for Employee Benefits and Well-Being:

• Health Insurance for Employee+Spouse+Two Children+Parents
• Term Life Insurance
• GPA – For Employee
• Compliance – PF and Gratuity

About Academian

Academian, a carve‑out of the 22‑year‑old Intraedge Inc., is a 500+ member EdTech company delivering innovative technology, product, and learning development solutions.

We serve K-12, higher education, publishers, OPMs, professional institutions, and corporate learning sectors.

Our key areas of expertise include:

• EdTech Solutions: LMS, CMS, custom software, and cloud architecture.
• Digital Learning: Content design, accessibility, media, and learning experience development.
• Education Services: K-12, higher education, publishing, and workforce development.
• Strategic Services: Product management, consulting, digital transformation, and staffing.

At Academian, we combine deep education-domain expertise with technology and innovation to create impactful learning experiences. Join us in shaping the future of education!