Marketing Automation Specialist

British Council; Dadri; Hybrid; INR 900,000 - 1,200,000; Full time

Job summary

An international educational organization in Noida is hiring a Marketing Automation Specialist for a hybrid role. You'll support campaign strategies and manage marketing operations using HubSpot. The ideal candidate will have experience in content and digital marketing, strong project management skills, and the ability to engage with stakeholders across functions. This is a fixed-term contract for 2 years offering a competitive pay band.

Qualifications

• Experience in designing and building templates and landing pages in HubSpot.
• Proven experience in content/digital marketing within a complex organization.
• Effective management of multiple project deliverables.

Responsibilities

• Supporting campaign strategies for English, Exams, and Cultural Engagement.
• Managing user profiles and governance within HubSpot.
• Providing insights into platform advancements and best practices.
• Maintain HubSpot database integrity; manage user profiles, consent, taxonomy, and dashboards.
• Upskill team members and share insights on platform governance and best practices.
• Engage stakeholders; support Hub and regional enablement leads for marketing excellence.
• Provide regional updates to the global enablement team on platform usage and governance.

Skills

Campaign management

HubSpot Marketing Hub

Stakeholder engagement

Content/digital marketing

Project management

Marketing analytics

Education

Degree or professional qualification in marketing, communications or business

Tools

HubSpot

Job description

Overview

Join to apply for the Marketing Automation Specialist role at British Council.

Direct message the job poster from British Council.

Role responsibilities

• Supporting the Marketing Manager and Regional Head in executing campaign strategies for English, Exams, and Cultural Engagement.
• Reviewing briefs, building and managing campaigns in HubSpot, localizing content, and adapting journey templates.
• Ensuring proper tagging for reporting and helping refine dashboards to incorporate regional performance metrics.
• Working with the global data lead to maintain HubSpot database integrity, managing user profiles, contact consent, taxonomy, and dashboards.
• Upskilling team members and providing insights into platform advancements and best practices.
• Stakeholder management - supporting the Hub and regional enablement leads to ensure operational marketing excellence.
• Providing regional updates to the global enablement team on platform usage and governance as required.

Role specific knowledge and expertise

• Able to effectively manage multiple project deliverables to a successful resolution on time and to brief.
• Experience in designing and building templates (email etc), landing pages, journeys, managing lists and general platform governance within HubSpot Marketing Hub.
• Experience in designing and creating reporting dashboards within HubSpot Marketing Hub.
• Proven experience working in a content/digital marketing role within a large and complex organisation.
• Stakeholder engagement and influencing - able to work with cross-functional stakeholders across multiple time zones.
• Experience with Marketing platform governance.
• Comfortable working independently and as part of a team.
• Self-starter with a growth mindset.

Education

Graduate (Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience).

Department

Marketing Operations Global

Contract type

Fixed Term Contract (2 years)

Pay band

6

Location

Noida, India (Hybrid)

Number of openings

1

Requirements

Please note that candidates must have the pre-existing, legal right to work in India.

Mobility / relocation / visa sponsoring support will not be provided.

British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.

Seniority level: Mid-Senior level

Employment type: Contract

Job function: Marketing

Industries: Marketing Services, Business Consulting and Services, and Advertising Services