Marketing Automation Specialist

Kkbc Ltd.; India; Remoto; INR 1.200.000 - 2.400.000; Tempo pieno

Descrizione del lavoro

KKBC is seeking a Marketing Automation Specialist to build, optimize, and manage automation campaigns across global clients. You will collaborate with internal teams and clients to develop tailored automation strategies, create nurturing programs, and analyze performance data to drive results.

The role requires strong English communication, extensive experience with Hubspot/Marketo/Salesforce, HTML skills, and at least six years in a digital marketing agency.

Competenze

• Excellent English communication skills, both written and oral.
• Experience with Hubspot, Marketo, Salesforce and HTML knowledge.
• Minimum 6 years in a Digital Marketing Agency.

Mansioni

• Administers marketing campaigns; tests and analyzes workflow, lead generation and nurturing.
• Creates automated campaigns globally and develops email programs.
• Maintains marketing automation integration with CRM and other platforms.
• Monitors performance and prepares campaign reports.
• Defines KPIs, builds reports, and analyzes results.
• Offers recommendations to improve campaigns and ROI.
• Leads automation initiatives, researching best practices and industry standards.
• Plans A/B tests to improve productivity and conversion rates.

Conoscenze

English communication

Organization

Self-motivation

Problem-solving

Multi-tasking

Formazione

Bachelor's degree

Master's degree

Strumenti

Hubspot

Marketo

Salesforce

HTML

Descrizione del lavoro

Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth opportunities. As a global, location-free company, we embrace the diverse cultural contributions of our teams across multiple countries, leveraging these perspectives to meet both local and international market needs. At KKBC, we value our team as our greatest asset and are committed to providing a dynamic environment where employees can excel and contribute to our mission of creating inspiring brands worldwide.

Summary

As a Marketing Automation Specialist, you’ll be at the heart of our marketing operations, responsible for building, optimizing, and managing automation campaigns that streamline our clients’ marketing processes and deliver meaningful results. You’ll collaborate with internal teams and clients to develop tailored automation strategies, create nurturing campaigns, and analyze performance data to ensure continuous improvement.

This is an exciting opportunity for someone who thrives in a fast-paced, ever-evolving environment and is passionate about using automation to maximize efficiency and engagement.

Key Responsibilities

• Administers marketing campaigns; tests and analyzes workflow, lead generation, lead nurturing, and lead scoring; and identifies tactics for improvement
• Responsible for creating automated campaigns globally
• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintaining Marketing Automation integration with CRM and assisting in the integration of additional platforms into the marketing automation software
• Monitoring performance in running campaigns and creating reports
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Working with management to define KPIs, create reporting, and analyze campaign performance
• Creating recommendations to improve campaigns continuously
• Managing marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Planning and performing A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Supporting essential marketing operations initiatives in Marketo such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Requirements

• Excellent English communication skills, both written and oral
• Experienced with customer relationships management software such as Hubspot, Marketo, and Salesforce, and possess web development and digital design skills (HTML at a minimum)
• Must maintain a PC/laptop with adequate performance and high-speed internet
• Candidates must possess at least a Bachelor’s Degree, Master’s Degree/Post-Graduate Degree in a related field (preferably in marketing-related fields)
• At least 6 years of working experience as a marketing automation specialist in a Digital Marketing Agency
• Must be highly organized and self-motivated with a sense of urgency
• Strong ability to organize and work on multiple tasks simultaneously
• Ability to identify risks and problems
Team player
• Strong problem-solving skills and detail-oriented
• Independent and self-starter
• Having experience working in a Digital Marketing agency is a plus

Why KKBC

Discover why KKBC is the right choice for your career. We are committed to fostering a dynamic and inclusive environment where innovation thrives and every team member can make a significant impact.

Unlock your potential by discovering our hiring process. We aim to make it transparent and supportive, ensuring you can showcase your best self.

Learn our story and explore who we are and what we stand for. Get to know more about KKBC's mission, vision, and values, and what makes us unique.