Marketing Operations Associate

Pro5.ai; India; Remoto; INR 1.433.000 - 1.717.000; Tempo pieno

Descrizione del lavoro

Pro5.ai is seeking a detail-oriented Marketing Operations Associate to support the execution and operational delivery of marketing campaigns from India. You will build and deploy email campaigns, maintain data quality, and assist with marketing automation across HubSpot and Salesforce, ensuring on-time, compliant delivery.

The role emphasizes deliverability, data hygiene, GDPR/CAN-SPAM compliance, and cross-functional collaboration with sales and development teams.

Competenze

• 1–3 years of experience in Marketing Operations or Email Marketing.
• Experience executing email campaigns and automated nurture programs.
• Strong working proficiency in HubSpot.
• Familiarity with Salesforce.
• Basic understanding of email deliverability, list hygiene, and sender reputation monitoring.
• Working knowledge of GDPR and CAN-SPAM requirements.
• Strong attention to detail, particularly in campaign QA, data accuracy, and documentation.
• Good written and verbal English communication skills.
• Ability to collaborate effectively with cross-functional teams.

Mansioni

• Build, quality-check, and deploy emails, nurture programs, and landing page assets using HubSpot.
• Manage the email send calendar and maintain reusable email and form templates.
• Monitor email bounces, spam complaints, and sender reputation.
• Follow IP warming and email list hygiene best practices.
• Identify and flag potential deliverability issues.
• Conduct regular database audits, including lead validation, deduplication, and data standardization.
• Manage list imports, audience segmentation, and suppression lists.
• Support GDPR and CAN-SPAM compliance across email marketing and data activities.
• Maintain unsubscribe and suppression processes.
• Manage incoming marketing operations requests and perform quality checks before campaign deployment.
• Identify and flag HubSpot-to-Salesforce synchronization issues.
• Create and maintain standard operating procedures (SOPs) and process documentation.
• Pull campaign performance and database reports from existing dashboards.
• Prepare reporting data for further analysis by the marketing team.
• Coordinate with Sales Operations, Front-End teams, Web Development, and Demand Generation on lead routing, campaign intake, and marketing asset readiness.

Conoscenze

HubSpot

Salesforce

Email marketing

Deliverability monitoring

Cross-functional collaboration

Formazione

Bachelor's degree in Marketing or related field

Strumenti

HubSpot

Salesforce

Descrizione del lavoro

Our client is looking for a detail-oriented Marketing Operations Associate to support the execution and operational delivery of marketing campaigns.

In this role, you will build and deploy email campaigns, maintain database quality, support marketing automation activities, and assist with day-to-day operations across HubSpot and Salesforce. You will play an important role in ensuring campaigns are delivered accurately, on time, and in compliance with relevant email marketing regulations.

Key Responsibilities

Campaign Operations

• Build, quality-check, and deploy emails, nurture programs, and landing page assets using HubSpot.
• Manage the email send calendar and maintain reusable email and form templates.
• Monitor email bounces, spam complaints, and sender reputation.
• Follow IP warming and email list hygiene best practices.
• Identify and flag potential deliverability issues.

Data Hygiene and Governance

• Conduct regular database audits, including lead validation, deduplication, and data standardization.
• Manage list imports, audience segmentation, and suppression lists.

Compliance

• Support GDPR and CAN-SPAM compliance across email marketing and data activities.
• Maintain unsubscribe and suppression processes.

Marketing Operations

• Manage incoming marketing operations requests and perform quality checks before campaign deployment.
• Identify and flag HubSpot-to-Salesforce synchronization issues.
• Create and maintain standard operating procedures (SOPs) and process documentation.

Reporting and Collaboration

• Pull campaign performance and database reports from existing dashboards.
• Prepare reporting data for further analysis by the marketing team.
• Coordinate with Sales Operations, Front-End teams, Web Development, and Demand Generation on lead routing, campaign intake, and marketing asset readiness.

Requirements

• 1–3 years of experience in Marketing Operations or Email Marketing.
• Experience executing email campaigns and automated nurture programs.
• Strong working proficiency in HubSpot.
• Familiarity with Salesforce.
• Basic understanding of email deliverability, list hygiene, and sender reputation monitoring.
• Working knowledge of GDPR and CAN-SPAM requirements.
• Strong attention to detail, particularly in campaign QA, data accuracy, and documentation.
• Good written and verbal English communication skills.
• Ability to collaborate effectively with cross-functional teams.

Preferred Qualifications

• Experience in a B2B SaaS environment.
• Working knowledge of HTML/CSS.
• Bachelor's degree in Marketing, Business, or a related field.
• Location: India – Remote
• Employment Type: Full-time, Permanent
• Monthly Budget: Up to USD 1,500
• Openings: 1