Marketing Automation Specialist

Bradken; Coimbatore District; On-site; INR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Safety-first culture

Competitive pay & benefits

Flexible work options

Learning and development opportunities

Employee Assistance Program

Job summary

Bradken Ltd. is seeking a Marketing Automation Specialist to develop and optimise automated workflows and customer journeys across Bradken's global digital marketing program.

You will drive lead generation and engagement by integrating Salesforce CRM, Pardot, and other platforms while collaborating with marketing, sales, and technology teams worldwide. The role requires 5+ years in digital marketing (B2B preferred), strong Pardot/SFMC expertise, and solid analytics (Power BI) with HTML knowledge

Qualifications

• Bachelor’s degree in Marketing or related field is required.
• Minimum 5 years' experience in digital marketing, ideally within a B2B environment.
• Proven expertise in Salesforce Marketing Cloud Account Engagement (Pardot), including workflow automation and lead nurturing.
• Experience integrating marketing automation platforms with Salesforce CRM.
• Strong analytical skills with Power BI experience; HTML knowledge for email campaigns.

Responsibilities

• Design and optimise automated marketing workflows and customer journeys across channels.
• Support integrations between Salesforce CRM, Pardot, and other platforms.
• Analyse campaign performance and customer behaviour to improve conversions.
• Collaborate with global marketing, sales, and technology teams on data-driven engagement strategies.
• Conduct A/B testing and adopt best practices for marketing automation.
• Ensure data governance, privacy compliance and safety standards.

Skills

Digital marketing

Pardot

Salesforce CRM

HTML

Power BI

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce CRM

Pardot

Power BI

Job description

Bradken is a global leader in innovative wear solutions and custom-engineered products for the resources sector. For our more than 3,000 people, that global reach brings opportunities to share expertise, solve meaningful challenges and grow through new experiences. Together, we help the resources sector sustainably advance society.

About the role

As our Marketing Automation Specialist, you will develop and optimise the systems, workflows, and customer journeys that power Bradken's global digital marketing program. Your work will help connect customers with the right solutions at the right time, driving engagement, lead generation, and business growth across our international operations.

Working closely with global marketing, sales, and technology teams, you will use your expertise in marketing automation, CRM integration, analytics, and customer journey optimisation to deliver measurable business outcomes. This is an opportunity to make a global impact while collaborating with talented teams across multiple regions

In this role, you will:

• Design, implement and optimise automated marketing workflows and customer journeys that deliver a consistent, high-quality customer experience across multiple channels.
• Apply your problem-solving skills to support integrations between Salesforce CRM, Marketing Cloud Account Engagement (Pardot), and other digital platforms, ensuring accurate and reliable data flow.
• Analyse campaign performance, customer behaviour and marketing data to identify opportunities, improve conversion rates and maximise return on investment.
• Collaborate with global marketing, sales and technology stakeholders to develop targeted, data-driven engagement strategies and personalised customer experiences.
• Champion continuous improvement by conducting A/B testing, implementing best practices and recommending new technologies that enhance marketing effectiveness.
• Promote a safety-first and quality-focused culture while ensuring all marketing automation activities comply with data governance, privacy regulations and company standards.

What you’ll bring:

• Bachelor’s degree or tertiary qualifications in Marketing, Communications, Business or a related field.
• Minimum 5 years' experience in digital marketing, ideally within a B2B environment managing complex customer journeys.
• Proven expertise in Salesforce Marketing Cloud Account Engagement (Pardot), including workflow automation, lead nurturing, scoring and campaign optimisation.
• Experience integrating marketing automation platforms with Salesforce CRM and managing marketing technology ecosystems
• Strong analytical skills with experience using reporting tools such as Power BI to develop insights and measure campaign performance.
• Working knowledge of HTML and responsive email design, with a strong focus on quality assurance and campaign accuracy.
• Demonstrated ability to collaborate across global, cross-functional teams and influence stakeholders to achieve shared outcomes.

Note: Applicants must have the legal right to work in the country where this role is based. Bradken is unable to provide visa or work permit sponsorship for this role.

At Bradken, you’ll do work that matters. Whatever your role, your contribution helps solve real challenges for our customers and supports safer, more efficient and sustainable resource operations.

You’ll join a team that values different perspectives, shares expertise and has the courage to challenge how things are done. We support your growth through hands-on experience, learning and development, and opportunities to work across functions and locations. Safety, respect and wellbeing come first, so you can do your best work and enjoy life beyond it.

We offer:

• A safety-first culture
• Competitive pay and benefits
• Flexible work options, where the role allows
• Learning and development opportunities
• An Employee Assistance Program for you and your family

Our hiring process

As part of our selection process, we may invite you to complete a one-way video screening at a time that works for you. This helps us provide a fair and consistent experience when working across locations and time zones. If you need an adjustment or alternative format at any stage, please let us know.

Before commencing employment, you will be required to complete a psychometric assessment and a pre-employment medical, including drug and alcohol testing.

We respectfully request no recruitment agency approaches.

Bradken is an Equal Opportunity Employer. We are committed to providing a diverse, inclusive, engaging and flexible environment for our people. All employment decisions are based on merit, competence, performance and business needs.