Marketing Operations Specialist

Redwood-Software-Inc.; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Redwood-Software-Inc. is seeking a Marketing Operations Specialist to empower a SaaS marketing team through scalable processes and reliable systems.

You will own Marketo campaign execution, ensure data hygiene, and maintain accurate attribution and tracking frameworks including UTM strategy and Salesforce integrations. You will partner with demand generation, content, and operations to build campaigns, troubleshoot issues, and optimize workflows.

Qualifications

• 2-4+ years in marketing operations in a B2B SaaS environment.
• Hands-on experience with Marketo: program setup, tokens, smart campaigns, troubleshooting.
• Working knowledge of Salesforce (Leads, Contacts, Accounts, Opportunities, Campaigns).
• Understanding of API connections, enrichment tools, and data management principles.

Responsibilities

• Build, QA, and launch campaigns in Marketo, including emails, nurtures, landing pages, forms, lists, and templates.
• Maintain scalable program architectures and attribution setup.
• Manage lead scoring, lifecycle stages, and routing workflows with Revenue Operations.
• Troubleshoot automation or campaign issues; ensure timely resolution.

Skills

Marketing operations

Marketo

Salesforce

Lead lifecycle

Data quality

Cross-functional collaboration

Tools

Marketo

Salesforce

Leandata

Outreach

Job description

The Marketing Operations Specialist will play a critical role in enabling a high-performing SaaS marketing team through scalable processes, reliable systems, and strong operational guidance. This role will own campaign execution within Marketo, support data hygiene and governance initiatives, manage key marketing technologies, and help ensure seamless lead lifecycle operations from acquisition through routing to sales development.

This person will partner closely with demand generation, sales development, content, and operations teams to deliver high-quality campaign builds, troubleshoot technical issues, optimize workflows, and maintain reporting consistency. They will also ensure strong alignment between marketing and sales by supporting program builds, explaining operational processes, and maintaining accurate attribution and tracking frameworks- including UTM strategy and various martech integrations.

Key Responsibilities

Marketing Automation & Campaign Execution

• Build, QA, and launch campaigns in Marketo, including emails, nurtures, landing pages, forms, lists, and program templates.
• Maintain scalable program architectures and ensure proper attribution setup.
• Manage lead scoring, lifecycle stages, and routing workflows in partnership with Revenue Operations.
• Troubleshoot automation or campaign issues, ensuring timely resolution.

Marketing Technology & Integrations

• Support administration and daily operations of tools including Marketo, Leandata, Outreach and other components of the martech. Having experience in tools handling ABM efforts, digital campaigns and third-party sourcing tools is preferred.
• Ensure integrations (especially Salesforce - Marketo) function properly and data flows are accurate.
• Maintain data quality standards, including normalization, deduplication, segmentation, and enrichment.
• Monitor database health and proactively address data gaps or inconsistencies.

Lead Management & Operational Processes

• Support the full lead lifecycle across marketing and sales development- including routing, various data logic, handoff routing, and SLA adherence.
• Collaborate with SDR leadership to ensure clean handoffs, accurate tracking, and operational insights that improve performance.
• Provide clear documentation and operational guidance to help marketing and sales understand processes and best practices.

Required Skills & Experience

Technical Expertise

• 2-4+ years in marketing operations, preferably within a B2B SaaS environment.
• Strong hands-on experience with Marketo, including program setup, cloning frameworks, tokens, smart campaigns, and troubleshooting.
• Working knowledge of Salesforce (Leads, Contacts, Accounts, Opportunities, Campaigns).
• Understanding of API connections, enrichment tools, and data management principles.

Operational Knowledge

• Solid understanding of lead lifecycle journeys, program attribution and routing logic.
• Experience supporting and collaborating with Sales Development / SDR teams.
• Familiarity with attribution models, UTM management, and campaign tagging.
• Ability to translate operational concepts into clear explanations for non-technical marketing partners.

Analytical & Process Skills

• Strong problem-solving skills with the ability to diagnose issues across systems and workflows.
• Detail-oriented mindset with a commitment to maintaining clean, accurate data.
• Ability to create documentation, playbooks, and enablement materials for internal teams.
• Comfortable managing multiple projects, meeting deadlines, and partnering cross-functionally.

Soft Skills

• Excellent communication skills- both technical and non-technical.
• Collaborative and proactive approach to partnering with marketing, sales development and operations.
• Adaptability within a fast-moving SaaS environment.

If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

THE LEGAL BIT
Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.

Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at [e-mail]