Marketing Automation Specialist

AMETEK Inc.; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

AMETEK, Inc. in Bangalore seeks a Marketing Automation Specialist – Salesforce to manage Salesforce CRM and Marketing Cloud across our business units. You will optimize lead routing, nurturing programs, and engagement workflows to enable campaigns.

The role requires 5–8 years in marketing automation, strong MCAE experience, and a proven ability to deliver analytics and dashboards in a centralized shared-services setup.

Qualifications

• Bachelor’s degree required in marketing, business, or IT.
• 5–8 years in Marketing Automation/CRM operations or Marketing Operations.
• Hands-on experience administering Salesforce CRM and Marketing Cloud MCAE.
• Strong knowledge of lead management, automation rules, segmentation, scoring, and nurture programs.
• Experience with campaign reporting, analytics, and dashboards.
• Proven ability to support multiple stakeholders or Business Units.
• Strong understanding of CRM governance and data management.

Responsibilities

• Administer Salesforce CRM and Marketing Cloud Account Engagement (MCAE).
• Manage Salesforce users, permissions, platform support, and configurations.
• Maintain Salesforce-MCAE connector, field mappings, and sync processes.
• Develop and optimise lead routing, lifecycle management, scoring, segmentation, and nurture programs.
• Build and maintain Engagement Studio programs and marketing automation workflows.
• Govern campaign hierarchy, Connected Campaigns, and reporting across Business Units.
• Ensure data quality, field governance, and CRM best practices.
• Develop dashboards, reports, and analytics for marketing and sales performance.
• Conduct campaign testing, QA, deliverability monitoring, and compliance reviews.
• Support subscription management, privacy, consent, and regulatory compliance.

Skills

Salesforce CRM

Marketing Cloud

Account Engagement

Lead management

Segmentation

Nurture programs

Dashboards

Data governance

AI usage

Cross-functional teamwork

Education

Bachelor’s degree in marketing, Business, Information Systems, or related field

Tools

Salesforce CRM

Marketing Cloud

Job description

Job Title: Marketing Automation Specialist

Location: Bangalore, KA, IN, 560048

Business Unit: Advanced Measurement Technologies

Posting Date: Oct 15, 2026

Job Description: We are seeking a highly motivated Marketing Automation Specialist – Salesforce to manage and optimise our Salesforce CRM and Salesforce Marketing Cloud Account Engagement platform across multiple Business Units. This role will focus on marketing automation operations, CRM administration, data governance, reporting, and campaign enablement within a centralised shared-services environment.

Key Responsibilities

• Administer Salesforce CRM and Marketing Cloud Account Engagement (MCAE).
• Manage Salesforce users, permissions, platform support, and system configurations.
• Maintain Salesforce-MCAE connector, field mappings, and synchronisation processes.
• Develop and optimise lead routing, lead lifecycle management, scoring, grading, segmentation, and nurture programs.
• Build and maintain Engagement Studio programs and marketing automation workflows.
• Govern campaign hierarchy, Connected Campaigns, and reporting standards across Business Units.
• Ensure data quality, field governance, business rules documentation, and CRM best practices.
• Develop dashboards, reports, and analytics to support marketing and sales performance measurement.
• Conduct campaign testing, quality assurance, deliverability monitoring, and compliance reviews.
• Support subscription management, privacy, consent, and regulatory compliance initiatives.
• Partner with stakeholders across sales, marketing, operations, and IT to drive process improvements.

Required Qualifications

• Bachelor’s degree in marketing, Business, Information Systems, or a related field.
• 5-8 years of experience in Marketing Automation, CRM Operations, or Marketing Operations.
• Hands-on experience administering Salesforce CRM and Marketing Cloud Account Engagement.
• Strong knowledge of lead management, automation rules, segmentation, scoring, and nurture programs.
• Experience with campaign reporting, analytics, and dashboard development.
• Proven ability to support multiple stakeholders or Business Units.
• Strong understanding of CRM governance, data management, and marketing operations best practices.
• Demonstrated ability and willingness to use AI tools to improve productivity, decision‑making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs.

Compensation

Currency: INR

Salary Minimum: Market

Salary Maximum: Market

Incentive: Market

Disclaimer: Where a specific pay range is noted, it is a good faith estimate at the time of this posting. The actual salary offered will be based on experience, skills, qualifications, market / business considerations, and geographic location.

AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.5billion.

AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers’ most complex challenges. We employ 22,000 colleagues, in 35countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK is a component of the S&P 500. Visit https://www.ametek.com/careers for more information.