Marketing Automation Specialist

AMETEK; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

AMETEK is seeking a Marketing Automation Specialist – Salesforce to optimize our Salesforce CRM and Marketing Cloud Account Engagement across business units. You will manage users, data governance, and reporting while enabling campaigns and nurture programs.

You will build and optimise Engagement Studio workflows, dashboards, and analytics to measure marketing and sales performance, ensuring compliance and cross‑functional collaboration across sales, marketing, operations, and IT.

Qualifications

• Bachelor's degree in marketing, business, IS, or related field.
• 5-8 years in marketing automation or CRM operations.
• Hands-on Salesforce CRM and MCAE administration.
• Knowledge of lead management, segmentation, scoring, and nurture.
• Experience with campaign reporting, analytics, and dashboards.
• Ability to support multiple stakeholders across units.
• Understanding CRM governance and data management.
• Willingness to use AI tools to improve productivity and reduce costs.

Responsibilities

• Administer Salesforce CRM and MCAE.
• Manage users, permissions, and configurations.
• Maintain Salesforce-MCAE connectors and mappings.
• Develop lead routing, lifecycle, scoring, and nurture programs.
• Build Engagement Studio programs and automation workflows.
• Govern campaign hierarchy and reporting standards.
• Ensure data quality and CRM best practices.
• Develop dashboards and analytics for marketing and sales.
• Conduct testing, QA, deliverability monitoring, and compliance.
• Support subscription management, privacy, and regulatory compliance.
• Collaborate with sales, marketing, ops, and IT for process improvements.

Skills

Marketing Automation

CRM Operations

Salesforce Admin

Lead Management

Campaign Reporting

Analytics Dashboards

Data Governance

AI Tools Usage

Education

Bachelor's degree in marketing, business, information systems, or related field

Tools

Salesforce MCAE

Engagement Studio

Data Mapping

Job description

We are seeking a highly motivated Marketing Automation Specialist – Salesforce to manage and optimise our Salesforce CRM and Salesforce Marketing Cloud Account Engagement platform across multiple Business Units. This role will focus on marketing automation operations, CRM administration, data governance, reporting, and campaign enablement within a centralised shared-services environment.

Key Responsibilities

• Administer Salesforce CRM and Marketing Cloud Account Engagement (MCAE).
• Manage Salesforce users, permissions, platform support, and system configurations.
• Maintain Salesforce-MCAE connector, field mappings, and synchronisation processes.
• Develop and optimise lead routing, lead lifecycle management, scoring, grading, segmentation, and nurture programs.
• Build and maintain Engagement Studio programs and marketing automation workflows.
• Govern campaign hierarchy, Connected Campaigns, and reporting standards across Business Units.
• Ensure data quality, field governance, business rules documentation, and CRM best practices.
• Develop dashboards, reports, and analytics to support marketing and sales performance measurement.
• Conduct campaign testing, quality assurance, deliverability monitoring, and compliance reviews.
• Support subscription management, privacy, consent, and regulatory compliance initiatives.
• Partner with stakeholders across sales, marketing, operations, and IT to drive process improvements.

Required Qualifications

• Bachelor’s degree in marketing, Business, Information Systems, or a related field.
• 5-8 years of experience in Marketing Automation, CRM Operations, or Marketing Operations.
• Hands‑on experience administering Salesforce CRM and Marketing Cloud Account Engagement.
• Strong knowledge of lead management, automation rules, segmentation, scoring, and nurture programs.
• Experience with campaign reporting, analytics, and dashboard development.
• Proven ability to support multiple stakeholders or Business Units.
• Strong understanding of CRM governance, data management, and marketing operations best practices.
• Demonstrated ability and willingness to use AI tools to improve productivity, decision‑making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI‑generated outputs

Compensation

Currency: INR

Salary Minimum: Market

Salary Maximum: Market

Incentive: Market

Disclaimer: Where a specific pay range is noted, it is a good faith estimate at the time of this posting. The actual salary offered will be based on experience, skills, qualifications, market / business considerations, and geographic location.

AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.5 billion.

AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers’ most complex challenges. We employ 22,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK is a component of the S&P 500. Visit https://www.ametek.com/careers for more information.