Marketing Automation Specialist

Bradken India; Coimbatore District; On-site; INR 900,000 - 1,350,000; Full time

Job summary

Bradken India is seeking a Marketing Automation Specialist to develop and optimise digital marketing systems, workflows, and customer journeys that power Bradken's global program. You’ll connect customers with the right solutions at the right time to drive engagement, leads, and growth across international operations.

Collaborate with global teams in marketing, sales and technology, applying Salesforce Pardot, CRM integrations, analytics, and data-driven journey optimisation to deliver

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Minimum 5 years experience in digital marketing, ideally B2B with complex journeys.
• Proven expertise in Salesforce Marketing Cloud Account Engagement (Pardot), including workflow automation, lead nurturing, scoring and campaigns.
• Experience integrating marketing automation with Salesforce CRM and managing marketing technology ecosystems.
• Strong analytical skills with Power BI for campaign performance insights.
• Working knowledge of HTML and responsive email design with emphasis on QA and accuracy.

Responsibilities

• Design, implement and optimise automated marketing workflows and customer journeys across multiple channels.
• Integrate Salesforce CRM, Pardot and other platforms ensuring accurate data flow.
• Analyse campaign performance and customer behaviour to improve conversions and ROI.
• Collaborate with global marketing, sales and technology stakeholders on targeted, data-driven engagement strategies.
• Conduct A/B testing and adopt best practices to enhance marketing effectiveness.
• Ensure compliance with data governance, privacy regulations and company standards.

Skills

Marketing automation

CRM integration

Analytics

HTML/CSS email design

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud (Pardot)

Salesforce CRM

Power BI

Job description

Job Summary

As our Marketing Automation Specialist, you will develop and optimise the systems, workflows, and customer journeys that power Bradken's global digital marketing program. Your work will help connect customers with the right solutions at the right time, driving engagement, lead generation, and business growth across our international operations.

Working closely with global marketing, sales, and technology teams, you will use your expertise in marketing automation, CRM integration, analytics, and customer journey optimisation to deliver measurable business outcomes. This is an opportunity to make a global impact while collaborating with talented teams across multiple regions

Responsibilities

• Design, implement and optimise automated marketing workflows and customer journeys that deliver a consistent, high-quality customer experience across multiple channels.
• Apply your problem-solving skills to support integrations between Salesforce CRM, Marketing Cloud Account Engagement (Pardot), and other digital platforms, ensuring accurate and reliable data flow.
• Analyse campaign performance, customer behaviour and marketing data to identify opportunities, improve conversion rates and maximise return on investment.
• Collaborate with global marketing, sales and technology stakeholders to develop targeted, data-driven engagement strategies and personalised customer experiences.
• Champion continuous improvement by conducting A/B testing, implementing best practices and recommending new technologies that enhance marketing effectiveness.
• Promote a safety-first and quality-focused culture while ensuring all marketing automation activities comply with data governance, privacy regulations and company standards.

Requirements

• Bachelor's degree or tertiary qualifications in Marketing, Communications, Business or a related field.
• Minimum 5 years experience in digital marketing, ideally within a B2B environment managing complex customer journeys.
• Proven expertise in Salesforce Marketing Cloud Account Engagement (Pardot), including workflow automation, lead nurturing, scoring and campaign optimisation.
• Experience integrating marketing automation platforms with Salesforce CRM and managing marketing technology ecosystems
• Strong analytical skills with experience using reporting tools such as Power BI to develop insights and measure campaign performance.
• Working knowledge of HTML and responsive email design, with a strong focus on quality assurance and campaign accuracy.
• Demonstrated ability to collaborate across global, cross-functional teams and influence stakeholders to achieve shared outcomes.

Notes

Note: Applicants must have the legal right to work in the country where this role is based. Bradken is unable to provide visa or work permit sponsorship for this role.