Marketing Automation Specialist

Commvault; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Commvault’s marketing team seeks a Marketing Automation Specialist to drive regional email operations, program management, and alignment with global campaigns. You’ll manage Marketo workflows, nurture programs and reporting, collaborating with cross-functional teams to optimize performance.

You’ll need 3+ years in B2B marketing, Marketo expertise, and strong Power BI and Salesforce experience. HTML/CSS skills and data-driven decision making are essential.

Qualifications

• 3+ years in a B2B marketing organization.
• Experience with Marketing campaigns from a database/ops perspective.
• 3+ years using a Marketing Automation Platform (Marketo Certified Expert preferred).
• Good working knowledge of HTML and CSS.
• CRM experience with Salesforce and SFDC dashboards.

Responsibilities

• Manage and execute requests from digital marketing teams, develop event programs and nurture campaigns.
• Implement A/B testing strategies and analyze campaign performance for optimization.
• Create emails, landing pages, and form templates end-to-end.
• Extract data from multiple sources to improve target lists and lead journeys.
• Ensure data privacy compliance and governance in regional campaigns.
• Collaborate with global teams to align regional programs with broader campaigns.
• Provide data-driven insights and recommendations to stakeholders.
• Troubleshoot CRM integration and data syncronization issues.
• Develop Power BI dashboards and interpret AI-driven insights for decisions.

Skills

Marketing automation

Marketo

Power BI

Salesforce

HTML/CSS

Data analytics

AI concepts

Tools

Marketo

Power BI

Salesforce

Job description

We’ve learned that scammers are impersonating Commvault team members—including HR and leadership—via email or text. These bad actors may conduct fake interviews and ask for personal information, such as your social security number.

What to know:

• Commvault does not conduct interviews by email or text.
• We will never ask you to submit sensitive documents (including banking information, SSN, etc) before your first day.
• Commvault recruiters may contact prospective candidates through LinkedIn and other professional networking platforms regarding career opportunities. If you are unsure whether a recruiting communication is legitimate, review the profile to ensure they have a badge verifying them as a Commvault employee.

Commvault (NASDAQ: CVLT) is the gold standard in cyber resilience. The company empowers customers to uncover, take action, and rapidly recover from cyberattacks – keeping data safe and businesses resilient. The company’s unique AI-powered platform combines best-in-class data protection, exceptional data security, advanced data intelligence, and lightning-fast recovery across any workload or cloud at the lowest TCO. For over 25 years, more than 100,000 organizations and a vast partner ecosystem have relied on Commvault to reduce risks, improve governance, and do more with data.

The Commvault marketing team is seeking a Marketing Automation Specialist to support the execution of digital and field activities in region including email operations, program management, and overseeing alignment with the broader business initiatives to drive pipeline. In this role, you’ll be managing a workspace within our marketing automation platform (Marketo) and provide services to both the global marketing automation team as well as theater-level stakeholders.

The Opportunity:

• Manage and execute requests from cross-functional digital marketing teams, including the development of event programs, nurture campaign execution, and digital tactics. This also involves implementing A/B testing strategies and analyzing campaign performance to provide insights and recommendations for optimization.
• Familiar with end-to-end campaign setup, including email creation, landing page development, and form template builds
• Ability to extract data from multiple sources to craft and improve target lists.
• Drive best practices around email governance and the utilization of marketing automation.
• Manage database integrity and compliance with local data privacy regulations.
• Work with broader marketing teams to execute a fluid lead journey for your region in collaboration with global marketing campaigns/initiatives.
• Liaise with internal clients to understand business objectives and make recommendations and draw conclusions based on data.
• Schedule marketing automation program level reporting and reoccurring meetings with regional marketers to provide expert insight and the next steps for optimization.
• Hands-on experience in troubleshooting CRM integration and data synchronization issues, while also providing guidance and support.
• Work cross-functionally to resolve data concerns regarding contacts/leads.
• Measure the efficiency of lists and suggest improvements based on standardized metrics.
• Manage regional email calendar and overall email cadence
• Proactively A/B test and execute steps to optimize usage of email tactics in the region.
• Strong knowledge of Power BI Databases.
• Understand basic concepts of AI/ML to evaluate vendor tools and automation features.
• Ensure ethical and responsible use of AI tools in day-to-day operations.
• Leverage AI-powered tools (e.g., chatbots, predictive analytics platforms) to enhance campaign performance and reporting.
• Apply AI-driven insights from dashboards and analytics tools to support business decision-making.

What you’ll do…

• 3+ years’ experience in a B2B marketing organization.
• Experience with Marketing campaigns, ideally from a database marketing or marketing operations perspective.
• 3+ years of experience using a Marketing Automation Platform (Marketo Certified Expert preferred)
• Good working knowledge of HTML and CSS.
• CRM experience with SalesForce and SFDC dashboards.
• Ability to present management analytics and reports, interpret their results and make recommendations for improvement/change.
• Ability to multi-task and manage the execution of several projects simultaneously.
• Ability to meet tight deadlines and quickly adapt to changing priorities.
• Ability to communicate best practices effectively.
• Self-motivated professional who operates well in an empowered, dynamic, and fast-paced environment.
• Strong analytical, reporting and interpersonal skills.
• Experienced with Power BI dashboard creation and design.
• Ability to interpret AI-generated insights and apply them in decision-making processes.
• Strong willingness to learn and adapt as AI technologies evolve.
• Ability to collaborate with cross-functional teams to identify opportunities where AI can improve efficiency.

#LI-VK

Commvault is an equal opportunity workplace and is an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status and we will not discriminate against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we work.

Commvault’s goal is to make interviewing inclusive and accessible to all candidates and employees. If you have a disability or special need that requires accommodation to participate in the interview process or apply for a position at Commvault, please email [e-mail] For any inquiries not related to an accommodation please reach out to [e-mail] .

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Commvault’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.