Marketing Associate

Harvest International; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Job summary

Harvest International School is hiring a Marketing Associate to drive end-to-end on-ground and offline marketing initiatives across Bengaluru campuses. You will work with the Marketing Head to boost admissions and brand visibility through roadshows, events, and community outreach.

The role requires 2–4 years in BTL or field marketing, with strong coordination and vendor management skills, and a willingness to travel. A proactive communicator with MS Office proficiency is essential.

Qualifications

• 2–4 years in BTL or field marketing, preferably in education, real estate, FMCG, or retail.
• Experience with apartment/community activations is preferred.
• Strong vendor management and negotiation skills.
• Willingness to travel across Bangalore campuses regularly.

Responsibilities

• Plan and execute BTL activities including school roadshows and local marketing.
• Coordinate apartment activations and manage on-ground teams.
• Liaise with vendors and agencies for branding collateral and event setups.
• Track activation performance and feed leads into admissions.
• Support content creation for on-ground activity coverage.

Skills

BTL marketing

Field marketing

Vendor management

Coordination

MS Office

Communication skills

Travel willingness

Tools

MS Office/Google Workspace

Job description

Harvest International School | Full time

Harvest International School: Where Every Child Thrives!

Since its foray into the field of education in 2007, Harvest International School is a renowned educational network and has grown to five institutions in Bengaluru, offering diverse curricula - Montessori, Elementary Montessori, CBSE and IB. Harvest is on a mission to educate and inspire the next generation to question, discover, and become global citizens, unlocking their vast potential. With the current educational demands in mind, our dedicated expert team empowers students to face their future confidently.

Join our passionate team and be a member of the Harvest family! Experience a school where warmth meets modernity, fostering holistic child development. Harvest is seeking educators who can ignite belief and excellence in our students. Exceptional compensation awaits the right candidate. Dive into an education journey beyond the classroom with us.

Job Description

Position : Marketing Associate

Employment Type: Full-time

Role Overview

Harvest International School is looking for a MarketingAssociate to support end-to-end execution of on-ground and offline marketinginitiatives, working closely with the Marketing Head to drive admissions andbrand visibility across campuses.

Key Responsibilities

• Planand execute BTL (Below-The-Line) activities including school roadshows,exhibitions, community outreach, and local area marketing
  
• DriveApartment Activations — coordinate with RWAs/facility managers, set upstalls/kiosks, manage on-ground teams, and track lead generation fromresidential communities
  
• Coordinatecorporate tie-ups and partnership activations for brand visibility
  
• Supportplanning and execution of school events (open houses, admission fairs,MindFrame-type flagship events) — logistics, vendor coordination, andon-ground supervision
  
• Liaisewith external vendors and agencies (print, signage, branding collateral,event setups) to ensure timely and quality delivery
  
• Trackand report activation performance — footfalls, leads generated, conversionfeed into admissions
  
• Assistin creating and distributing marketing collaterals (flyers, banners,standees) for offline campaigns
  
• Managelocal marketing budgets and vendor invoicing/documentation
  
• Supportdigital/social media team with content for on-ground activity coveragewhen required
  
• Maintaina calendar of BTL activities aligned with the admissions cycle andcampus-specific goals
  

Requirements

• 2–4years of experience in BTL marketing, field marketing, or on-groundactivations (education, real estate, FMCG, or retail background preferred)
  
• Priorexperience with apartment/community activations strongly preferred
  
• Strongvendor management and negotiation skills
  
• Willingnessto travel across Bangalore campuses and activation sites regularly
  
• Proficiencyin MS Office/Google Workspace; basic reporting skills
  
• Excellentcoordination, on-ground execution, and communication skills
  
• Two-wheeler/owntransport preferred for site visits