Marketing Associate

Harvest International School; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Job summary

Harvest International School is seeking a Marketing Associate to support end-to-end execution of on-ground and offline marketing initiatives, working closely with the Marketing Head to drive admissions and brand visibility across campuses in Bengaluru.

The ideal candidate will handle BTL activities, apartment activations, vendor coordination, event support, and budget tracking. Willingness to travel across Bangalore campuses and access to a two-wheeler is preferred.

Qualifications

• 2–4 years of experience in BTL marketing or on-ground activations.
• Experience with apartment/community activations preferred.
• Strong vendor management and negotiation skills.
• Willingness to travel across Bangalore campuses.

Responsibilities

• Plan and execute BTL activities including school roadshows, exhibitions, community outreach, and local area marketing.
• Drive Apartment Activations — coordinate with RWAs/facility managers, set up stalls/kiosks, manage on-ground teams, and track lead generation from residential communities.
• Coordinate corporate tie-ups and partnership activations for brand visibility.
• Support planning and execution of school events (open houses, admission fairs, MindFrame-type flagship events) — logistics, vendor coordination, and on-ground supervision.
• Liaise with external vendors and agencies (print, signage, branding collateral, event setups) to ensure timely and quality delivery.
• Track and report activation performance — footfalls, leads generated, conversion feeds into admissions.
• Assist in creating and distributing marketing collaterals (flyers, banners, standees) for offline campaigns.
• Manage local marketing budgets and vendor invoicing/documentation.
• Support digital/social media team with content for on-ground activity coverage when required.
• Maintain a calendar of BTL activities aligned with the admissions cycle and campus-specific goals.

Skills

Vendor management

Negotiation

MS Office/Google Workspace

Communication skills

Coordination

Tools

MS Office

Google Workspace

Reporting tools

Job description

Harvest International School | Full time

Harvest International School: Where Every Child Thrives!

Since its foray into the field of education in 2007, Harvest International School is a renowned educational network and has grown to five institutions in Bengaluru, offering diverse curricula - Montessori, Elementary Montessori, CBSE and IB. Harvest is on a mission to educate and inspire the next generation to question, discover, and become global citizens, unlocking their vast potential. With the current educational demands in mind, our dedicated expert team empowers students to face their future confidently.

Join our passionate team and be a member of the Harvest family! Experience a school where warmth meets modernity, fostering holistic child development. Harvest is seeking educators who can ignite belief and excellence in our students. Exceptional compensation awaits the right candidate. Dive into an education journey beyond the classroom with us.

Job Description

Position : Marketing Associate

Employment Type: Full-time

Role Overview

Harvest International School is looking for a MarketingAssociate to support end-to-end execution of on-ground and offline marketinginitiatives, working closely with the Marketing Head to drive admissions andbrand visibility across campuses.

Key Responsibilities

• Planand execute BTL (Below-The-Line) activities including school roadshows,exhibitions, community outreach, and local area marketing
  
• DriveApartment Activations — coordinate with RWAs/facility managers, set upstalls/kiosks, manage on-ground teams, and track lead generation fromresidential communities
  
• Coordinatecorporate tie-ups and partnership activations for brand visibility
  
• Supportplanning and execution of school events (open houses, admission fairs,MindFrame-type flagship events) — logistics, vendor coordination, andon-ground supervision
  
• Liaisewith external vendors and agencies (print, signage, branding collateral,event setups) to ensure timely and quality delivery
  
• Trackand report activation performance — footfalls, leads generated, conversionfeed into admissions
  
• Assistin creating and distributing marketing collaterals (flyers, banners,standees) for offline campaigns
  
• Managelocal marketing budgets and vendor invoicing/documentation
  
• Supportdigital/social media team with content for on-ground activity coveragewhen required
  
• Maintaina calendar of BTL activities aligned with the admissions cycle andcampus-specific goals
  

Requirements

• 2–4years of experience in BTL marketing, field marketing, or on-groundactivations (education, real estate, FMCG, or retail background preferred)
  
• Priorexperience with apartment/community activations strongly preferred
  
• Strongvendor management and negotiation skills
  
• Willingnessto travel across Bangalore campuses and activation sites regularly
  
• Proficiencyin MS Office/Google Workspace; basic reporting skills
  
• Excellentcoordination, on-ground execution, and communication skills
  
• Two-wheeler/owntransport preferred for site visits