Senior Marketing Associate

Physicswallah; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Physicswallah in Bengaluru is seeking a dynamic marketing professional to drive campaigns, lead generation, and brand promotion within the education sector. You will coordinate ATL/BTL activities, engage with parents and students, and support strategic marketing initiatives.

The role emphasizes field visits, events, and admin coordination to generate leads and increase brand visibility across Whitefield and surrounding areas. 2-5 years of marketing experience is preferred.

Qualifications

• 2–5 years of experience in marketing, business development, and ATL/BTL activities in education.
• Strong lead generation, brand promotion, and campaign execution capabilities.
• Excellent communication and interpersonal skills for engaging with parents, students, and partners.
• Ability to plan and manage campaigns, events, and promotional activities.
• Self-motivated, target-driven, and capable of field visits and outreach.

Responsibilities

• Oversee planning, execution, and optimization of marketing campaigns aligned with strategic goals.
• Analyze markets, identify trends, and help develop marketing strategies to boost brand position and growth.
• Conduct meetings with parents and coordinate field visits to generate leads.
• Plan and participate in events and contests for branding and student engagement.
• Generate positive market buzz and increase organizational visibility.

Skills

Marketing

Lead generation

Brand promotion

Campaign management

Communication skills

Job description

Office Location: Whitefield, Bengaluru

Position description: Dynamic professional driving marketing initiatives, executing campaigns, and contributing to strategic planning at the executive level to enhance brand visibility and achieve organizational goals.

Primary Responsibilities:

• Oversee the planning, execution, and optimization of marketing campaigns, ensuring alignment with strategic goals and delivering measurable results.
• Conduct thorough market analysis, identify trends, and contribute to the development of marketing strategies to enhance brand positioning and drive business growth.
• Conducting meetings with existing parents.
• Conducting market visit meetings.
• Looking after the work of administration and generating leads for the organization.
• Fixing meetings with existing parents and generating fresh leads for the organization.
• Meeting new parents during a field visit to generate fresh leads.
• Conducting contests and events for the students for branding and promotion of the organization.
• Creating positive buzz and awareness about the organization in the market.
• Increasing visibility of the organization.

Qualifications:

• 2-5 years experience in marketing, business development, and ATL/BTL activities, preferably in the education sector.
• Strong understanding of lead generation, brand promotion, and campaign execution.
• Excellent communication and interpersonal skills for engaging with parents, students, and external partners.
• Proven ability to plan and manage marketing campaigns, events, and promotional initiatives.
• Self-motivated, target-oriented, and capable of handling market visits and outreach activities.