Marketing Associate - CRM and Lifecycle

Truva; Mumbai Suburban; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Truva is seeking a CRM/Marketing professional to own the customer journey across email, WhatsApp, SMS, and related channels from awareness to conversion. You will craft compelling CRM copy and brief design teams to bring campaigns to life end-to-end.

You’ll collaborate with product and CRM vendors, optimize campaigns using metrics like open rates and CTR, and continuously refine journeys to boost engagement and conversions from Mumbai-based operations.

Qualifications

• Customer-first thinking: prioritize what the customer needs and feels.
• Full-funnel mindset: connect awareness, engagement, and conversion across journeys.
• Hands-on CRM experience: worked with CRM/marketing automation tools to build/run journeys.
• Data-driven approach: use metrics to guide decisions and optimizations.

Responsibilities

• Own customer journeys across email, WhatsApp, SMS to drive awareness, re-engagement and conversions.
• Write CRM copy and brief design teams to launch campaigns end-to-end.
• Collaborate with product teams and CRM vendors to improve tooling and keep journeys running smoothly.
• Track campaign metrics and continuously refine journeys to boost engagement and conversions.

Skills

Customer-first thinking

Full-funnel mindset

CRM experience

Data-driven decision making

Job description

WHAT YOU'LL DO:

• Customer Journey Ownership - Map and manage the full customer lifecycle across email, Whatsapp, SMS, and related channels driving top-of-mind awareness, re-engagement, and conversion.

• Content & Creative Execution - Write CRM copy and brief the design team to bring campaigns to life, end-to-end.

• Platform & Vendor Management - Work with product teams and the CRM vendor to improve tooling, unlock new features, and keep journeys running smoothly.

• Performance Optimization - Track campaign and funnel metrics, identify what's working, and continuously refine journeys to improve engagement and conversion.

WE'RE LOOKING FOR SOMEONE WHO HAS:

• Customer-first thinking - You start with what the customer needs and feels, not just what needs to be executed.

• Full-funnel mindset - You think beyond single campaigns to how awareness, engagement, and conversion connect across the journey.

• Hands-on CRM experience - You've worked with CRM/marketing automation tools (e.g. WebEngage, MoEngage, CleverTap, or similar) to build and run customer journeys.

• Data-driven approach - You use performance metrics like open rate, CTR, and conversion to guide decisions.